Facebook & Social Media Advertising

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people , with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

When you connect with people , then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design company to work with your business to succeed. Powerful designs from our website design experts will help and drive results!

Reaching Your Prospects on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• People who may have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally Facebook is a superb way to appear in front of your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our NY PPC advertising company, our local advertising company in NY, SEO experts or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design agency, our graphic design experts on L.I. or our advertising consulting services contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display ads professionals on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063