Facebook & Social Media Advertising In Great Neck Plaza

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Great Neck Plaza, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

Once you reach people In Great Neck Plaza, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Great Neck Plaza to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to allow our website design experts In Great Neck Plaza to assist your business to achieve real results. Powerful designs developed by our website design agency will help and drive results!

Reaching Your Prospects In Great Neck Plaza on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who have related passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, interests and more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Great Neck Plaza is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they see your ad. However, they most likely were seeking something like what you provide quite recently.

The search engines are limited to the people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any company who conducts business locally In Great Neck Plaza Facebook is a superb method to reach your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our NY PPC advertising company, our local advertising experts on Long Island, SEO ad agency in NY or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design agency, our graphic design services in Suffolk or our advertising consulting services on Long Island call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063