Facebook & Social Media Advertising In Nesconset

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Nesconset, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

After you connect with people In Nesconset, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In Nesconset to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design agency In Nesconset to serve you to achieve results. Powerful designs from our website design agency drive success and drive results!

Reaching Your Prospects In Nesconset on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website previously (retargeting);
• Prospects who are fans of your page;
• Individuals that have similar passions (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, passions and even more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Nesconset is its capacity to reach prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any business who does business locally In Nesconset Facebook is a superb method to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our NY pay per click advertising company, our local ad company, SEO ad agency in New York or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design services in Suffolk or our advertising consulting services on Long Island call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen in New York and services of our paid ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063