Graphic Design & Logos: Reflect Your Greatness
People Perceive Visuals Faster than Text
To say people are visual is an understatement. We perceive images 50,000 times faster than we can read and understand the written word. Our brains are wired to perceive and react to images in nature. Text is not a natural occurrence, and our brains are forced through a relatively slow process of interpretation.
Given the accelerated pace of life, short attention spans and the greater ease of absorbing images, it is clear that superb visuals are vital to your marketing image.
Be honest, where did your eye go first - the photo or the text?
You Have Seconds to Capture Attention
When businesses are trying to reach new clients, they may have seconds to capture new interest.. Many people decide in a matter of mere seconds whether to continue reviewing a web page, video, brochure or other piece of information. Your visuals need to capture their interest - with little to no reading required.
A brilliantly written sales letter doesn't do much good if no one reads it. Strong visuals can capture attention and draw in your prospects.
Original Designs are Important
Let your original designs reflect how you are original.
Too many businesses use the same 20 stock photographs and logos for everything. Original photos and distinctive professional photos can have an impact. Be distictive.
Having something original to see - whether original photos, drawings, graphics or compilations - give the viewer something new to engage with. Users are happy to give their attention - if it is of interest to them. Make it eye catching, and let them engage.
What Do Your Images Say about You?
People browsing the web are extremely visual - drawn to the most inspiring images - and your graphic design and logo can have a major impact on how they perceive you.
- Do your graphics and images reflect your company's excellence?
- Are your visuals eye-catching, stimulating and engaging?
- Do your visitors want to take a closer look at your website, brochure or business card and feel compelled to learn more? If not, they will skip over you and go elsewhere.
You need something eye-catching to get their attention. From web pages to display ads, business cards to logos, they all matter. Developing a consistent graphic design across all media helps give a professional and unified image of you across all platforms.
With Graphic Design, Perception is Everything
People believe and internalize what they see. Is your design sloppy? Messy? Carelessly laid out? Does it send the wrong message to your prospects?
On the other hand, many small businesses make a tremendous impression through visual design. People attribute competency, skill, knowledge and professionalism based on what they see - which may have no correlation to the business itself.
Don't scare away prospects with the wrong image. Design a strong visual presence that attracts the customers you want.
Weak Visuals Cost You Attention & Business
Having a weak visual presence isn't just undesirable. It is impactful on your bottom line.
You want to attract new business. You want your marketing to work for you to attract prospects for your sales team. The sales process is actually a detailed process, only ending in the sale.
If any step along the process is broken, sales can't happen. Without sales, you lose opportunity, revenue and profits.
Sales starts with marketing, and marketing requires attention & engagement:
- Attract people to your website.
- In just 3-5 seconds they decide to stay or leave.
- If they stay, you have 5-15 seconds to grab their interest.
- If they make it to the bottom of the page, they should contact you. You have what they need, they'd be foolish to go elsewhere!
Maximize Your Campaign Results with Graphic Design
You spend a lot of time and money driving people to your website. You've run SEO, AdWords, Facebook and other media. You've gotten them to the door, but then what?
Even Though it is Art, it is a Numbers Game
Let's say you drive in 1000 visitors to your website. Of those, 100 read on, and 20 inquire. What happened to the rest? They weren't engaged. They weren't pulled in.
Now let's say you drive in 1000 visitors to your website. Of those, 200 read on, and 40 inquire. Congratulations, you've just doubled sales by designing a better site.
Oh, and best of all - you did NOT have to double your budget! It isn't about spending more. It is about being smarter with what you spend, and delivering a better user experience to close more business!