Billions of Pages on the Web...
Does Your Website Design Stand Out?
If you are looking to grow your business using the web, an outstanding website design is essential. Your customers today have more choices - and distractions - than they ever did before. From social media sites to websites, mobile apps to streaming video, will your website design catch their eye?
When visitors come in, they do not have the benefit of you sitting next to them. It is them, a screen and your website staring them in the face. Are they going to become a lead? Are they going to make a purchase? Or are they simply going to bounce away from your website - an opportunity lost?
Your prospects will give you 3-4 seconds and decide if they want to stay on your website and learn more, or if they will simply click the dreaded back button in their browser.
Website Design for Trust, Engagement & Success
Website Design Should Build Trust
A powerful site design instills trust and confidence in your business.
Do you look professional? Do you look like you care about your business, and, in turn, will care about your customer? You want your prospects to want to do business with you.
If you have a weak image, why would they want to work with you?
Remember, you are not sitting next to this person while they visit your site. With trust being one of the largest concerns of prospects initiated over the internet, you must present a great site with all of the information they need to understand why they should work with you.
Design for Your Users & Your Success
While you should like the design of your website, remember its purpose - to engage and build a connection with your site visitor.
You need them to take a small action - pick up a phone, make a purchase or submit a contact form. Does your design make them want to do business with you? Or does it just scare them away?
Are You Showing Success or Weakness?
What message are you sending? Are you telling them you are about their success? Or are you simply throwing together something because that's what you think they need?
Your Website Design Has Just 3-7 Seconds
to Grab Their Attention
If You Don't Catch Their Attention Quickly, They Are Gone!
People's attention span is close to zero these days.
If you do not hit them with a strong message and great visual queue immediately, they are lost. It is our job to keep their attention on you and what you can offer to them. We get them interested in you, and engaged with your business quickly and decisively.
Common Problems on Thousands of WebsitesWe've worked on thousands of websites over the last 20 years, across a wide range of industries. There are many common failure issues that come up that we will help you address:
To Succeed, You Must Address These Common Problems:
- No Compelling Design: Everyone judges based on appearances. If your site is dated, ugly, slow or messy, what does it say about you and your business? Do you instill confidence or doubt?
- No Clear Message: You must have a headline that grabs their attention, and the page must explain what you can do for them.
- No Engagement: When people come, do not like what they see and leave, that is considered a "bounce." A high bounce rate will hurt you with Google. They will see people coming and leaving fast, telling them visitors do not like what they find on your website. A compelling, relevant and engaging design is essential.
- No Signs of Trust: Are you showing them how you can help them in a believable way, or are you simply posting random information and "data" with no connection to them?
- No Responsive Design: More than half of users are now regularly browsing on mobile devices. Your site must be mobile responsive to accommodate these users. Google also ranks sites lower that are not mobile responsive.
- No Focus on Your Prospects: Remember, they don't care about you, they care about what results you can achieve for them. Are you talking about them or bragging about yourself?
Properly Designed Websites Can Deliver More Sales
Sales occur far more frequently for companies with well designed websites. They receive more visitors from Google. Users stay and engage rather than "bouncing" back to Google. Paid advertising becomes cheaper, as Google rewards sites that perform well.
Properly designed sites attract customers to your business. In the end, the goal of a well designed website is directly generate more leads and sales.
Beyond Design, You Need Highly Engaging Content
A beautiful site is great. However, don't forget the substance. When people reach your website, you need to help them understand why they should speak with you.
People come to your website because they have a need. They may have a problem, they may simply want an improvement. A new product, a service, an upgrade.
Whatever it may be, they are on your website for a reason.
The information you provide must speak to their needs. You must address their questions, concerns and requirements. Detailed content should both inform and motivate. You should make them want to work with you, and you should provide enough information to explain to them why they need you.
Realize the Benefits of a High-Quality Website
A properly designed website delivers tremendous benefits to the business. Let us work with you to build a site that delivers the benefits you need. How many of these benefits do you already have, and how much more do you need?
People judge you based on what they see on your website. Does your site convey credibility or create doubt?
Call to Action
Do you tell your prospects to take that next step? Do you make easy and inviting for them to reach out to you?
Focus your message on the prospects you want to attract (hint: not the whole world). Engage with them on their terms, addressing their needs, and your ability to meet those needs.
Having a website is an extremely cost-effective way to get the word out. Stay in touch with all of your clients, and update without expensive print & mailing costs!
Adding useful information to your website is easy, and keeping your clients in the loop will save you time and money.
Make it easy for existing customers to find the information they need and reduce your support expenses.
How Our Experienced Team Can Help You
Management: 20 Years Experience
Our management team has helped companies grow online since 1997. We've gained tremendous experience helping businesses large and small generate leads and sales from the web. In fact, we've helped our clients create over $600 million in new revenue.
Local & National Clients
We work with all sized clients, local and national. Law firms, professional services, construction, financial services, ecommerce and more. Any client who can benefit from more business can see huge growth.
Our Focus on YOU
Before we start building your website, we work with you to understand your business and your goals. What are your business goals? What are you looking to achieve? We need to know this to design a site that meets or exceeds your expectations.
Assessing Your Current Marketing
We work with you to review your current marketing. What do you have online and in print? We want to give you a powerful and compelling design which supports and enhances your current marketing efforts.
Comparative Industry Assessments
Within your industry there are certain ways of doing business, certain information that industry leaders provide. We will look at your competitors, see what is working and what isn't, and make sure you stand out as the best amongst your competition.
Powerful Calls to Action
Within your design, we define calls to action that drive the activity you need. Whether the goal is a form submit, phone call or other action, all efforts are to drive the results you want.
To achieve those results, you need to clearly tell your visitors what you need them to do, and "what's in it for them." If they perceive value in the action you're requesting, they'll take action. However, if they believe it only benefits you with no value to them, very few, if any, will engage.
Compelling and Engaging Design
When we begin the design work, we focus on creating an image for your business that is compelling, engaging and builds trust. Marketing isn't easy, and once you get people to your website, you want to have the best chance of converting them into customers.