Stony Brook University PPC Advertising for Business

If your business has used Google to promote your Stony Brook University business, you've seen ad spots Google shows on the top and bottom of the search results page. While SEO or search engine optimization affects ranks in the "organic" listings, the focus with PPC is on the keyword ads. These ads use method known as pay per click advertising, or PPC for short. Pay Per Click is also called SEM or Search Engine Marketing. These ads promote businesses from Stony Brook University and throughout the world, to drive business for their products or services.

In a nutshell, the search engines show your ad on the page, and you pay "per click" when prospects click on that keyword advertisement. If they see your ad and do not click, you pay nothing.

Pay Per Click advertising can be a very effective form of online advertising - but only if you run a tightly optimized campaign that focuses on achieving measurable results at an acceptable cost.

You need a PPC expert to manage your campaign and budget with surgical precision. Strategy, optimization and execution. This is how Stony Brook University businesses can succeed online.

How Does Pay Per Click Advertising Work for Businesses?

With PPC advertising, you are paying to advertise on the major search engines. You select strong keywords and you pay when prospects click on your ads.

You can pay from cents to dollars (even hundreds of dollars on the most competitive keywords). Your ads are shown for free - you only pay for prospects who click.

Our task is to select the right keywords that are relevant and attract real customers. We then optimize the campaign DAILY to make the campaign profitable.

We even design ad copy (the text of the ads) to prevent those less interested from clicking on your ads, leaving that click (and your ad budget) for more interested customers!

pay per click Attracts Hand Raisers In Stony Brook University Who Want Your products or services

Getting a flood of traffic while blowing through a large budget is easy. Getting profitable prospects - with a high return on investment (ROI) - that is the real challenge.

Done right, pay per click advertising In Stony Brook University can generate tremendous results, with leads and sales to grow your business.

Why? Prospects searching are "hand raisers" - they have a need and are looking for a solution, right now. They are your perfect prospect.

Done wrong, pay per click is a money pit, with thousands of dollars wasted on clicks from people who never intended to buy from you anyway.

Bad targeting, misplaced keywords, weak pages on your website and overpriced clicks can quickly turn your Stony Brook University PPC campaign into a nightmare.

Why is Pay Per Click So Effective for Businesses?

Google (and the other search engines) is the best way to capture the interest of prospects who are already searching for what you offer.

pay per click puts you on the page, in front of prospects, with the opportunity to bring them to your website.

Approximately 30% of prospects who do searches click on one or more pay per click ads on the page. In general, your ad will receive clicks from 3-15% of searchers. The rest look at other ads and the "natural search engine results" (promoted via SEO / Search Engine Optimization). With the services of our SEO ad agency in Nassau County, we can advise you on these options as well.

While these percentages may sound low, keep in mind - you only pay for what you get. If 100 people do a search on your search phrases and see your ads on Google, and 7 people click on your ad, you only pay for the 7 people. You pay nothing for the 93 people who saw your business ad without clicking (hint: free advertising!)

Well-Managed Campaigns Yield Great Results

In a well-managed pay per click campaign, our job is to find you the best traffic at the right costs. We target words that are most likely to attract paying customers.

We optimize the campaign daily to hit your ROI goals and budget.

We pay attention to the look and content of your pages. Our website design professionals specializes in websites that actually lower your cost per click!

In the end, our goal is to help you grow your business according to the parameters you set.

Our task is to use nearly 32 years of experience to beat your competition, bringing you business at your target costs or better.

Google, Bing, Yahoo, YouTube & Facebook Earn Billions from PPC

On the whole, advertising on pay per click - including Google AdWords - can be worth it. The key: making the numbers work for you.

Let's be honest: Google doesn't make $100 billion per year on AdWords because it doesn't work. They make a fortune because it does work and has a huge impact on the success of businesses locally and worldwide. Our local advertising agency in Suffolk County helps local business reach customers in their backyard, and national companies go nationwide!

Don't worry - you don't have to advertise your business worldwide. We can target your campaigns down to the zip code, hitting just the people you want!

Social Media pay per click Balances Lower Intent and Lower Prices

Social media sites have PPC models, but they are not based on search. Instead, they show ads based on what they "think" are your interests.

On average, the quality of a click is lower, because the person wasn't searching. They responded to a banner ad. On the upside, the clicks are cheaper to your business. In the end, you can get a positive ROI. To learn more about pay per click on social media, and social media marketing click here.

Related are the services of our paid media consultants which focuses on the diplay ads, on and off social media. These are not mutually exclusive and can work well together.

In the end, it is about ROI. If you can spend $1 and get a return of $2-$100 or more, what a fantastic opportunity! Speak with our Long Island social media company to learn more.

Challenges in Generating Leads from PPC

Some of the most common challenges faced by business who come to us for help include:

• Rising Google costs - requiring ever more precise bid management;
• Increased competition for search phrases
• Growth of competition as more businesses enter the space;
• Higher and higher PPC bids raised by competitors;
• New business generation costs blowing through the roof;
• Disappointment in previous attempts to manage their own advertising campaign, and (and perhaps the loss of a lot of money in the process);
• Realization that their competition is getting business from the web (otherwise they would not be advertising), and they are not getting their share.

With carefully designed campaigns with very specific bidding strategies, we are able to overcome these challenges and maximize their lead flow.

Why is Running Your Own AdWords Campaign So Difficult?

Every year, more and more businesses are competing on PPC, which is exactly what Google wants. Ads on Google are priced using an auction model, and as more pay-per-click advertisers come in, ads get more expensive. The keywords In Stony Brook University get more expensive. Competitors bid higher to climb higher, driving up costs for all.

Most advertisers are unsophisticated and do not optimize their campaigns. They just blindly buy traffic on thousands of keywords, hoping to drive in new customers.

They fail to realize that 75% of the keywords just waste budget and opportunity.

By chasing keywords and bidding them up, they make the space more expensive and competitive for everyone. This makes it even more essential to have professional optimization of your pay per click spend.

Strategy > More Sales & Great ROI

With rising costs and massive competition, the approach is to create a focused, surgical campaign. Every keyword should be used to generate a real chance at attracting new business.

Some large public companies focus on dominating a market and "owning" a space. However, for most businesses, profitable campaigns with tangible results are the goal.

Our proprietary strategy - executed daily by our experts and systems:

• test and identify keywords,
• write and test ad creatives,
• set bidding strategies at the keyword level,
• attract the best prospects with the fewest number of clicks,
• bring in fewer but more qualified visitors, and
• deliver the maximum results attainable for the predetermined budget.

Our surgical approach eliminates wasted keywords, and optimizes bids daily on successful keywords.

The result?

We typically lower customer acquisition cost 20-80% through strategic campaign design and management.

Be sure to let our website design agency In Stony Brook University to help you to maximize results. Quality designs from our website design experts will help!

15 Years of Real Results in PPC

With more than 15 years of results, we've helped clients small and large, we've driven over $600 million in revenue for our clients. Yes, Adwords works really, really well!

Your results will be driven by your goals, and we can work towards meeting a range of business goals for your business:

• Lead generation at a specific cost per lead;
• Lead generation to improve lead value;


• Generating leads with fewer but higher quality leads;
• Lead generation targeting only certain higher value services;
• Generating leads targeting just leads from highly targeted demographics;


• eCommerce sales with a certain profit target;
• eCommerce sales with a break-even target on new customer acqusition, with the goal of profits on follow up sales;
• eCommerce with specific client acquisition cost, with a focus on lifetime value of a customer;

Whether your budget is $500 or $500,000 per month, we can ensure that your advertising dollars in the most effective way possible.

Our Process to Run a Profitable Pay Per Click Campaign for You

Successful pay-per-click campaigns depend on many factors, most of which are discussed above. From our perspective, there is an extensive list of projects that we have to accomplish to set up your campaign, optimize it on a daily basis, and conduct weekly and monthly tests. Some of those tasks include:

• Keyword research
• Competitive research
• Structuring campaigns and ad groups (baskets of related keywords)
• Ad copywriting for your pay-per-click ads
• Split testing of the ads to find best performing ads
• Split testing of keywords and variations, identifying the best ROI
• Optimizing keyword bids daily, reducing costs & increasing leads

• Track performance of visitors who reach your website
• Determine which keywords are generating qualified prospects and sales
• Bidding and keyword strategy to drive higher converting visitors
• Call tracking to measure performance ( if your goal is to attract calls)
• Retargeting (remarketing) ads, bringing previous visitors back to you
• Reporting, helping you see what is working best, with proof of ROI