Facebook & Social Media Advertising

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people , having the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

After you appear in front of people , then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to speak with our website design company to aid your business to maximize results. Excellent designs developed by our website design company help your business and achieve results!

Reaching Your Prospects on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• Prospects that are enthusiasts of your page;
• People that have related passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, location, pursuits and much more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers is its capability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any company who conducts business locally Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by simply targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Long Island PPC advertising consultants, our local advertising experts, SEO professionals on LI or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design experts, our graphic design in NY or our advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063