Facebook & Social Media Advertising

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people , possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

Once you reach people , then what? It genuinely depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to talk to our website design experts to work with you to succeed. Excellent designs created by our website design company help you and drive results!

Reaching Your Prospects on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• People who are fans of your page;
• Individuals that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, passions and more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any organization who conducts business regionally Facebook is an excellent method to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Long Island pay per click advertising agency, our local advertising agency, SEO advertising agency or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web site design agency, our graphic design or our online marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063