Ads on Social Media and Facebook Gives Unprecedented Reach into prospects If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people , having the interests and geographic targeting you want. Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money? Once you appear in front of people , then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we trying to get people to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations? Before starting your campaign, we can help you to determine precisely what you need to accomplish. Remember to let our website design experts to assist your business to maximize results. Exceptional designs created by our website design company help you and drive results! Reaching Your Prospects on Facebook There are numerous ways to reach an "Audience" on Facebook: Focusing on people who have been to your website in the past (retargeting); Potential customers who are fans of your page; People who have very similar passions (including other pages on Facebook); Potential customers who meet demographic criteria; People that are already your customers; and the list goes on... With Facebook, we are able to target people - by gender, age, income, profession, job title, location, pursuits and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created. We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google: No Search Required The primary advantage Facebook offers is its capacity to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide quite recently. The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect. Pro: Facebook is Perfect for Reaching Out to Regional Markets Are you an attorney? Physician? Home renovation company? A restaurant or store? For any organization who does business locally Facebook is a great technique to reach your audience. We have the ability to target your prospects in several ways. Only need to reach women 35-65 in three zip codes? Not an issue! Want to have a special offer on Wednesday? We are able to do that. The appeal of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right region, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different frame of mind. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help). In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be actively hunting for a lawyer, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next. If you would like to talk about the services of our Nassau PPC advertising agency, our local ad agency, SEO ad agency or remarketing companies please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers. Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again. Just remember to have your visuals strong before launching ads like these. For info about our web site design gurus, our graphic design or our marketing consulting services in Nassau contact us today. Facebook Campaigns Must Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences. Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook. Our lead generation company in Suffolk County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Go Over Your Advertising and Facebook Everyone's needs are different, there are no absolute solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're very happy to go over your business and needs, and see if there is a way we can assist you to efficiently grow your business. Call Us Now to Discuss Your Growth Strategy: (888) 420-0063 Additional Digital Marketing Services Offered by Direct Response Group We offer a wide range of digital services in NY: • Ad Agency In Long Island • Long Island Advertising Agency • Long Island Consulting Services • Long Island Marketing Consultants • Digital Marketing Consultants In Long Island • Long Island Digital Marketing Agency • Long Island Graphic Design • Long Island Lead Gen • Long Island Lead Generation • Long Island Local Advertising • Long Island Marketing Agency • Long Island Paid Advertising • Paid Search Marketing Management Agency In Long Island • Long Island PPC • PPC Pay Per Click Paid Search Marketing In Long Island • Long Island Remarketing Campaigns • Retargeting Campaigns In Long Island • Search Engine Optimization In Long Island • SEO Agency Marketing Company Consultant Search Engine Optimization In Long Island • Long Island SEO Services • Long Island Social Media • Web Design In Long Island • Website Design In Long Island • Website Design Agency In Long Island social-media Services in Nearby Areas We also offer social media in New York, Long Island, West Hills, South Huntington, Old Bethpage, Plainview, Wheatley Heights, Woodbury, Wyandanch, Huntington Station, Dix Hills, East Farmingdale, Farmingdale, Bethpage, Deer Park, Oyster Bay, Syosset, Huntington, South Farmingdale, Laurel Hollow, Elwood, North Lindenhurst, Cold Spring Harbor, Greenlawn, Hicksville, West Babylon, Plainedge, Jericho, Halesite, North Amityville, Centerport, North Massapequa, Nelville, Garden City, Mineola, Uniondale, Manhasset, Great Neck.