Facebook & Social Media Advertising In Airmont

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Airmont, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

Once you appear in front of people In Airmont, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Airmont to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to engage our website design agency In Airmont to help you to succeed. Excellent designs from our website design experts will help and achieve results!

Reaching Your Prospects In Airmont on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects that have very similar passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, hobbies and more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Airmont is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you a lawyer? Physician? Home repair company? A restaurant or store?
• For any organization who does business locally In Airmont Facebook is a great technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising professionals in Nassau, SEO ad agency in Suffolk or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design experts, our graphic design in Suffolk or our marketing consulting services in Suffolk call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in New York and services of our display advertising professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063