Facebook & Social Media Advertising In Albertson

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Albertson, with the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

When you connect with people In Albertson, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Albertson to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to allow our website design company In Albertson to serve your business to maximize results. Exceptional designs from our website design company help your business and drive results!

Reaching Your Prospects In Albertson on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• People who are fans of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, pursuits and more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Albertson is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any business who conducts business locally In Albertson Facebook is a superb way to reach your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our NY pay per click ad agency, our local advertising experts on Long Island, search engine optimization ad agency or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design agency, our graphic design or our marketing consulting services in Suffolk County call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063