Facebook & Social Media Advertising In Albertson

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Albertson, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

After you reach people In Albertson, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Albertson to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to determine precisely what you really need to achieve.

Remember to talk to our website design experts In Albertson to help your business to achieve real results. Excellent designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Albertson on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Albertson is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or merchant?
• For any organization who does business regionally In Albertson Facebook is an excellent way to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local ad company, search engine optimization company or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our NY web design experts, our graphic design in New York or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063