Facebook & Social Media Advertising In Albertson

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Albertson, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you connect with people In Albertson, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Albertson to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to identify precisely what you need to achieve.

Remember to meet with our website design company In Albertson to serve your business to succeed. Powerful designs designed by our website design experts help you and secure results!

Reaching Your Prospects In Albertson on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Potential customers that are fans of your page;
• People who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, profession, job title, area, interests and even more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Albertson is its capacity to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Albertson Facebook is a great way to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local ad agency in Suffolk, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design in Nassau County or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063