Facebook & Social Media Advertising In Amagansett

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Amagansett, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

After you appear in front of people In Amagansett, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Amagansett to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design agency In Amagansett to assist you to achieve results. Quality designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In Amagansett on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• People who are enthusiasts of your page;
• Individuals who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, passions and more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Amagansett is its capacity to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any company who conducts business locally In Amagansett Facebook is an excellent method to reach your audience.
• We are able to focus on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our LI PPC ad agency, our local ad company in Suffolk, SEO ad agency in NY or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our New York website design experts, our graphic design companies or our online advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display advertising professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063