Facebook & Social Media Advertising In Amagansett

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Amagansett, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In Amagansett, then what? It truly depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In Amagansett to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design agency In Amagansett to work with your business to achieve results. Professional designs created by our website design agency help you and drive results!

Reaching Your Prospects In Amagansett on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Prospects that are fans of your page;
• Prospects who have related interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Amagansett is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In Amagansett Facebook is a superb way to reach your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by just targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local advertising professionals, SEO advertising agency in New York or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design services in Suffolk or our marketing consulting services on Long Island call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063