Facebook & Social Media Advertising In Amagansett

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Amagansett, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth the money?

After you reach people In Amagansett, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Amagansett to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design experts In Amagansett to help you to achieve real results. Excellent designs from our website design agency will help and achieve results!

Reaching Your Prospects In Amagansett on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• Individuals that are followers of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, passions and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Amagansett is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Amagansett Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a real need. They tend to convert from surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC advertising agency, our local advertising experts in New York, SEO consultants or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design gurus, our graphic design companies or our advertising consulting services on L.I. contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063