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Facebook & Social Media Advertising In Amityville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Amityville

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Amityville, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

When you connect with people In Amityville, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Amityville to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to meet with our website design experts In Amityville to help your business to achieve real results. Great designs from our website design company drive success and drive results!

Amityville lead generation on Facebook
target your audience In Amityville with Facebook

Reaching Your Prospects In Amityville on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

  • Concentrating on those who have been to your website in the past (retargeting);
  • People who are fans of your page;
  • People that have very similar interests (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, passions and much more. These people end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Amityville is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are limited to the people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

  • Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
  • For any organization who conducts business regionally In Amityville Facebook is an excellent method to reach your audience.
  • We are able to concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local ad agency on LI, SEO advertising agency or retargeting companies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design agency, our graphic design or our advertising consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Amityville

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063