Facebook & Social Media Advertising In Amityville

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Amityville, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

After you connect with people In Amityville, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Amityville to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to meet with our website design agency In Amityville to help you to achieve results. Exceptional designs from our website design company drive success and secure results!

Reaching Your Prospects In Amityville on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, passions and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Amityville is its capability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any company who conducts business regionally In Amityville Facebook is a great way to reach your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad agency, SEO ad agency in Suffolk County or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design consultants, our graphic design in Suffolk County or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen on Long Island and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063