Facebook & Social Media Advertising In Amityville

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Amityville, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

Once you appear in front of people In Amityville, then what? It really depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Amityville to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design company In Amityville to assist you to maximize results. Effective designs by our website design agency will help and achieve results!

Reaching Your Prospects In Amityville on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• People who are fans of your page;
• Potential customers who may have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Amityville is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any company who does business regionally In Amityville Facebook is a superb technique to reach your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local ad consultants, search engine optimization ad agency or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design or our online advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company on L.I. and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063