Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Amityville
If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Amityville, having the interests and geo targeting you seek.
Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?
Once you reach people In Amityville, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Amityville to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?
Before launching your campaign, we can help you to figure out precisely what you need to accomplish.
Remember to engage our website design agency In Amityville to serve your business to succeed. Exceptional designs by our website design experts will help and secure results!
Reaching Your Prospects In Amityville on Facebook
There are numerous ways to reach an "Audience" on Facebook:
- Concentrating on those who have visited your site before (retargeting);
- Individuals who are enthusiasts of your page;
- Potential customers that have related interests (which include other pages on Facebook);
- People who meet demographic factors;
- Individuals who are currently your customers;
- and the list goes on...
With Facebook, we are able to target people - by gender, age, salary, career, job title, location, pursuits and more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The primary advantage Facebook offers In Amityville is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.
The search engines are limited to individuals actually searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Wonderful for Getting into Local Niches
- Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
- For any business who does business locally In Amityville Facebook is a great method to reach your target audience.
- We have the ability to target your prospects in several ways.
- Only need to reach women 35-65 in a few zip codes? No problem!
- Want to have a special offer on Mondays? We can do that.
The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right geography, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in some other frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).
In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.
If you would like to discuss the services of our Long Island PPC ad agency, our local advertising company, SEO advertising agency in Nassau County or remarketing companies in Nassau
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is a "good deal" for your marketing spend genuinely will depend on the numbers.
Suppose Google clicks are $14 and Facebook actions are $1. Which one is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before running ads like these. For info about our New York web design agency, our graphic design experts in Suffolk or our advertising consulting services on L.I. contact us today.
Facebook Campaigns Must Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.
Our lead generation on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Marketing and Advertising In Amityville and Facebook
Everyone's needs are different, there aren't any blanket answers.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a call . We're very happy to talk about your business and needs, and see if there is a way we are able to assist you to successfully grow your business.