Facebook & Social Media Advertising In Amityville

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Amityville, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

When you connect with people In Amityville, then what? It genuinely depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Amityville to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to meet with our website design agency In Amityville to work with your business to achieve results. Excellent designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Amityville on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who have similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Amityville is its capacity to reach prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Market Places

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Amityville Facebook is a great technique to appear in front of your audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by simply targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local ad agency, SEO ad agency in NY or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design services in Nassau County or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising experts in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063