Facebook & Social Media Advertising In Aquebogue

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Aquebogue, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

When you appear in front of people In Aquebogue, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Aquebogue to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design experts In Aquebogue to aid your business to succeed. Professional designs by our website design agency can help and drive results!

Reaching Your Prospects In Aquebogue on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website previously (retargeting);
• Potential customers that are fans of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, interests and more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Aquebogue is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Aquebogue Facebook is a superb method to reach your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by just focusing on the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click ad agency, our local ad agency in NY, SEO consultants or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design company, our graphic design or our marketing consulting services on L.I. contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063