Facebook & Social Media Advertising In Aquebogue

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Aquebogue, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

Once you connect with people In Aquebogue, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Aquebogue to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Aquebogue to work with your business to maximize results. Powerful designs created by our website design agency will help and secure results!

Reaching Your Prospects In Aquebogue on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• People that are fans of your page;
• Individuals who have very similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, location, interests and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Aquebogue is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any company who does business locally In Aquebogue Facebook is an excellent technique to reach your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC ad consultants, our local ad agency on LI, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design company, our graphic design experts or our online marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063