Facebook & Social Media Advertising In Aquebogue

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Aquebogue, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

Once you connect with people In Aquebogue, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In Aquebogue to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design agency In Aquebogue to help you to succeed. Strong designs implemented by our website design company drive success and secure results!

Reaching Your Prospects In Aquebogue on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Individuals who are fans of your page;
• People that have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, interests and more. These people become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Aquebogue is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to people actually searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any business who does business locally In Aquebogue Facebook is a superb way to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local advertising company on LI, SEO ad agency on Long Island or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design experts or our advertising consulting services in Suffolk contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in New York and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063