Facebook & Social Media Advertising In Aquebogue

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Aquebogue, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

When you appear in front of people In Aquebogue, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Aquebogue to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to engage our website design agency In Aquebogue to aid you to achieve results. Professional designs developed by our website design experts will help and secure results!

Reaching Your Prospects In Aquebogue on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Prospects that are fans of your page;
• Prospects who may have related interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, location, passions and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Aquebogue is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are limited to the people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any business who does business locally In Aquebogue Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in Nassau, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design services or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063