Facebook & Social Media Advertising In Ardsley

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Ardsley, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

When you appear in front of people In Ardsley, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Ardsley to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to talk to our website design experts In Ardsley to work with you to succeed. Excellent designs by our website design agency can help and secure results!

Reaching Your Prospects In Ardsley on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• People that are fans of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, pursuits and more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Ardsley is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any organization who does business locally In Ardsley Facebook is an excellent technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a true need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local advertising company on Long Island, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design experts, our graphic design experts in New York or our marketing consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen company on L.I. and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063