Facebook & Social Media Advertising In Ardsley

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Ardsley, possessing the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

When you reach people In Ardsley, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Ardsley to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you need to accomplish.

Remember to engage our website design agency In Ardsley to work with your business to achieve results. Professional designs from our website design company can help and achieve results!

Reaching Your Prospects In Ardsley on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Individuals who are fans of your page;
• People who have related passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, area, pursuits and more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Ardsley is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any company who does business locally In Ardsley Facebook is an excellent technique to reach your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising company, our local ad agency, SEO ad agency or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design gurus, our graphic design companies or our online marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service in NY and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063