Facebook & Social Media Advertising In Ardsley

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Ardsley, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

When you connect with people In Ardsley, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Ardsley to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design experts In Ardsley to work with your business to achieve real results. Powerful designs by our website design company help your business and achieve results!

Reaching Your Prospects In Ardsley on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Individuals who are fans of your page;
• People who have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, area, pursuits and more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Ardsley is its capacity to reach prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any organization who conducts business regionally In Ardsley Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising consultants in Suffolk, SEO ad agency in NY or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design professionals, our graphic design companies in Nassau County or our advertising consulting services contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company on Long Island and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063