Facebook & Social Media Advertising In Ardsley

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Ardsley, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

Once you connect with people In Ardsley, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Ardsley to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to let our website design experts In Ardsley to aid your business to succeed. Strong designs created by our website design company can help and achieve results!

Reaching Your Prospects In Ardsley on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Individuals that are fans of your page;
• Individuals who have related pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, location, interests and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Ardsley is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or store?
• For any organization who does business locally In Ardsley Facebook is a superb technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in huge ways, by just targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our New York PPC advertising company, our local advertising professionals, SEO experts in NY or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design experts in Suffolk or our marketing consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation in Nassau County and services of our paid ads consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063