Facebook & Social Media Advertising In Armonk

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Armonk, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you reach people In Armonk, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Armonk to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to determine precisely what you need to achieve.

Remember to engage our website design agency In Armonk to serve your business to maximize results. Powerful designs implemented by our website design agency will help and drive results!

Reaching Your Prospects In Armonk on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Prospects that are fans of your page;
• Potential customers who have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, interests and much more. These people become part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Armonk is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any organization who does business regionally In Armonk Facebook is a superb method to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click advertising agency, our local advertising consultants, SEO advertising agency in NY or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design company, our graphic design experts or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen service in NY and services of our paid ads consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063