Facebook & Social Media Advertising In Armonk

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Armonk, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the money?

When you reach people In Armonk, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Armonk to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to allow our website design company In Armonk to serve your business to maximize results. Effective designs from our website design company will help and secure results!

Reaching Your Prospects In Armonk on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• Individuals who are followers of your page;
• Individuals who have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, location, interests and more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Armonk is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any business who does business locally In Armonk Facebook is an excellent way to reach your target audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our LI pay per click advertising consultants, our local ad agency in Suffolk, SEO ad agency in Suffolk County or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design gurus, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063