Facebook & Social Media Advertising In Asharoken

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Asharoken, with the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the cost?

When you appear in front of people In Asharoken, then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Asharoken to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design agency In Asharoken to work with your business to succeed. Great designs developed by our website design experts help you and drive results!

Reaching Your Prospects In Asharoken on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• Potential customers that are followers of your page;
• People who may have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, pursuits and even more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Asharoken is its capability to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to the people actually searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who does business locally In Asharoken Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad company, our local advertising agency in Suffolk, SEO ad agency in Suffolk or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design professionals, our graphic design on Long Island or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063