Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Asharoken If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Asharoken, with the interests and geographic targeting you seek. Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money? When you reach people In Asharoken, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Asharoken to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations? Prior to starting your advertising campaign, we are able to help you to determine precisely what you need to achieve. Remember to call our website design agency In Asharoken to assist your business to maximize results. Effective designs developed by our website design company can help and drive results! Reaching Your Prospects In Asharoken on Facebook There are many ways to appear in front of an "Audience" on Facebook: Concentrating on individuals who have been to your web site before (retargeting); Individuals that are fans of your page; People who have related pursuits (including other pages on Facebook); People who meet demographic considerations; Prospects who are currently your customers; and the list goes on... With Facebook, we will aim for people - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Edge Over Google: No Search Necessary The main advantage Facebook offers In Asharoken is its ability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide quite recently. The search engines like Google are restricted to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect. Pro: Facebook is Great for Reaching Out to Local Markets Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant? For any company who does business regionally In Asharoken Facebook is an excellent technique to reach your audience. We have the ability to target your prospects in many ways. Only want to reach women 35-65 in 3 zip codes? Not an issue! Want to have a special offer on Thursdays? We can do that. The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right location, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different mind-set. Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help). In comparison, an advertisement on Facebook might catch a person's attention. They might or might not be actively looking for an attorney, but still have the need. For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next. If you would like to discuss the services of our Suffolk PPC ad agency, our local ad agency in Suffolk, SEO ad agency on LI or remarketing agencies in Suffolk please contact our offices. So is Facebook Worth It? Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers. Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again. Just remember to have your design strong before launching ads like these. For info about our web site design professionals, our graphic design services or our advertising consulting services contact us today. Facebook Strategies Must Be Maintained and Optimized Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences. Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your advertising spend with all internet advertising, but particularly with Facebook. Our lead generation in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In Asharoken and Facebook Everyone's requirements are very different, there aren't any all purpose solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're happy to discuss your business and needs, and see if there is a way we are able to help you efficiently grow your business. 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