Facebook & Social Media Advertising In Atlantic Beach

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people In Atlantic Beach, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

Once you reach people In Atlantic Beach, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we looking to get people In Atlantic Beach to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to talk to our website design experts In Atlantic Beach to help your business to succeed. Exceptional designs created by our website design company drive success and achieve results!

Reaching Your Prospects In Atlantic Beach on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who have similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, area, hobbies and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Atlantic Beach is its ability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Atlantic Beach Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by just concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local ad agency in NY, search engine optimization ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design experts, our graphic design services or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063