Facebook & Social Media Advertising In Atlantic Beach

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Atlantic Beach, with the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

After you connect with people In Atlantic Beach, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we trying to get people In Atlantic Beach to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to engage our website design company In Atlantic Beach to assist your business to achieve real results. Exceptional designs designed by our website design company help you and drive results!

Reaching Your Prospects In Atlantic Beach on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Prospects who are followers of your page;
• People that have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Atlantic Beach is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any business who conducts business locally In Atlantic Beach Facebook is an excellent method to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, simply by concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click advertising company, our local advertising company in New York, search engine optimization ad agency in Suffolk County or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design services or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our paid ads company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063