Facebook & Social Media Advertising In Atlantic Beach

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Atlantic Beach, with the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

Once you reach people In Atlantic Beach, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In Atlantic Beach to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to engage our website design agency In Atlantic Beach to aid you to succeed. Quality designs from our website design agency can help and drive results!

Reaching Your Prospects In Atlantic Beach on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your website previously (retargeting);
• People that are enthusiasts of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, location, hobbies and much more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Atlantic Beach is its ability to reach prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business locally In Atlantic Beach Facebook is a great method to appear in front of your audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk PPC advertising agency, our local ad agency, SEO ad agency in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web site design company, our graphic design in Nassau County or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063