Facebook & Social Media Advertising In Atlantic Beach

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Atlantic Beach, having the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

After you connect with people In Atlantic Beach, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Atlantic Beach to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to call our website design agency In Atlantic Beach to help your business to achieve real results. Effective designs designed by our website design experts will help and drive results!

Reaching Your Prospects In Atlantic Beach on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Potential customers that are followers of your page;
• Individuals that have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, passions and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Atlantic Beach is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Atlantic Beach Facebook is an excellent way to reach your audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local advertising company, search engine optimization ad agency on LI or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design companies in New York or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063