Facebook & Social Media Advertising In Babylon

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Babylon, having the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

Once you connect with people In Babylon, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Babylon to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design company In Babylon to help your business to achieve results. Strong designs developed by our website design agency help you and secure results!

Reaching Your Prospects In Babylon on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site previously (retargeting);
• Prospects that are followers of your page;
• Potential customers who have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, passions and even more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Babylon is its ability to get to prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any business who does business locally In Babylon Facebook is a superb technique to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our NY pay per click advertising company, our local ad agency in NY, search engine optimization ad agency in New York or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063