Facebook & Social Media Advertising In Babylon

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Babylon, with the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

Once you appear in front of people In Babylon, then what? It really depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Babylon to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to allow our website design company In Babylon to assist you to maximize results. Professional designs created by our website design experts can help and secure results!

Reaching Your Prospects In Babylon on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• People who are followers of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These people become part of an "audience" which may include many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Babylon is its ability to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are limited to the people actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any business who conducts business locally In Babylon Facebook is a superb method to reach your audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising consultants, our local ad company, SEO ad agency in Nassau County or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design company, our graphic design experts in NY or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063