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Facebook & Social Media Advertising In Babylon

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Babylon

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Babylon, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

After you reach people In Babylon, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Babylon to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to meet with our website design experts In Babylon to help your business to achieve results. Strong designs from our website design company can help and achieve results!

Babylon lead generation on Facebook
target your audience In Babylon with Facebook

Reaching Your Prospects In Babylon on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Concentrating on those who have been to your website in the past (retargeting);
  • People who are enthusiasts of your page;
  • Individuals that have similar interests (including other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, occupation, job title, location, interests and more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Babylon is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

  • Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
  • For any company who conducts business locally In Babylon Facebook is an excellent method to reach your audience.
  • We have the ability to focus on your prospects in several ways.
  • Only wish to reach women 35-65 in 3 zip codes? No worries!
  • Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad consultants, our local advertising agency in New York, search engine optimization company on LI or remarketing agencies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design on L.I. or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Babylon

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063