Facebook & Social Media Advertising In Babylon

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Babylon, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you reach people In Babylon, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Babylon to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to allow our website design company In Babylon to assist you to achieve results. Exceptional designs implemented by our website design experts help your business and secure results!

Reaching Your Prospects In Babylon on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Prospects that are followers of your page;
• Prospects that have related passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, location, interests and even more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Babylon is its ability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any business who conducts business regionally In Babylon Facebook is a great technique to appear in front of your audience.
• We can target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our LI pay per click ad consultants, our local advertising professionals in Suffolk County, search engine optimization ad agency in Nassau or remarketing companies on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design consultants, our graphic design experts on Long Island or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063