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Facebook & Social Media Advertising In Babylon

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Babylon

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you access to people In Babylon, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

When you appear in front of people In Babylon, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Babylon to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to meet with our website design experts In Babylon to assist you to achieve real results. Professional designs implemented by our website design experts can help and achieve results!

Babylon lead generation on Facebook
target your audience In Babylon with Facebook

Reaching Your Prospects In Babylon on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Focusing on people who have been to your site previously (retargeting);
  • People that are fans of your page;
  • People who have very similar interests (which include other pages on Facebook);
  • Prospects who meet demographic factors;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, area, interests and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Babylon is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Markets

  • Are you an attorney? Doctor? Home services company? A restaurant or merchant?
  • For any organization who conducts business regionally In Babylon Facebook is a great technique to appear in front of your target audience.
  • We have the ability to target your prospects in many ways.
  • Only want to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising agency in New York, SEO advertising agency in Nassau or remarketing agency on Long Island
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "great deal" for your advertising budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design experts, our graphic design on LI or our marketing consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Babylon

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063