Facebook & Social Media Advertising In Babylon

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In Babylon, possessing the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you connect with people In Babylon, then what? It really depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people In Babylon to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to call our website design experts In Babylon to help you to achieve results. Powerful designs from our website design agency help you and achieve results!

Reaching Your Prospects In Babylon on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Prospects who are followers of your page;
• People who may have similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, hobbies and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Babylon is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Markets

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Babylon Facebook is a great way to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau pay per click advertising consultants, our local ad professionals in Suffolk, SEO advertising agency in Nassau or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design professionals, our graphic design companies in Nassau or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063