Facebook & Social Media Advertising In Baiting Hollow

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Baiting Hollow, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

When you appear in front of people In Baiting Hollow, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Baiting Hollow to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to talk to our website design company In Baiting Hollow to assist you to achieve results. Powerful designs from our website design company help your business and secure results!

Reaching Your Prospects In Baiting Hollow on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, passions and more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Baiting Hollow is its capacity to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any company who conducts business locally In Baiting Hollow Facebook is a great way to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by simply targeting the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in New York, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau website design experts, our graphic design experts or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead gen company in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063