Facebook & Social Media Advertising In Baiting Hollow

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Baiting Hollow, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

When you reach people In Baiting Hollow, then what? It really depends on what you would like to achieve. Are we sending visitors to your website? Are we trying to get people In Baiting Hollow to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to determine what it is that you really need to achieve.

Remember to meet with our website design experts In Baiting Hollow to serve your business to achieve real results. Strong designs created by our website design experts will help and achieve results!

Reaching Your Prospects In Baiting Hollow on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• People who are followers of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, location, passions and more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Baiting Hollow is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any organization who conducts business regionally In Baiting Hollow Facebook is an excellent way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency in New York, SEO ad agency in Suffolk County or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design services on Long Island or our marketing consulting services on L.I. contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen company on Long Island and services of our paid media advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063