Facebook & Social Media Advertising In Baiting Hollow

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Baiting Hollow, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

After you connect with people In Baiting Hollow, then what? It truly depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Baiting Hollow to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to figure out precisely what you need to achieve.

Remember to let our website design experts In Baiting Hollow to serve you to maximize results. Great designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Baiting Hollow on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website before (retargeting);
• Individuals that are fans of your page;
• People that have similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, location, interests and even more. These people end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Baiting Hollow is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Baiting Hollow Facebook is a superb method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local advertising agency in Nassau County, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design gurus, our graphic design companies in Nassau County or our advertising consulting services in Nassau County call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063