Facebook & Social Media Advertising In Baiting Hollow

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Baiting Hollow, with the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

Once you reach people In Baiting Hollow, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we hoping to get people In Baiting Hollow to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design company In Baiting Hollow to help your business to maximize results. Quality designs by our website design company help you and drive results!

Reaching Your Prospects In Baiting Hollow on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Individuals who are enthusiasts of your page;
• People that have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, area, hobbies and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Baiting Hollow is its capability to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any company who conducts business locally In Baiting Hollow Facebook is an excellent method to reach your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by just focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local ad agency, SEO advertising agency or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design gurus, our graphic design or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063