Facebook & Social Media Advertising In Baldwin

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Baldwin, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

After you reach people In Baldwin, then what? It really depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In Baldwin to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you need to achieve.

Remember to engage our website design company In Baldwin to help you to maximize results. Professional designs designed by our website design company will help and achieve results!

Reaching Your Prospects In Baldwin on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Baldwin is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any organization who conducts business locally In Baldwin Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, simply by targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click advertising consultants, our local ad agency in New York, search engine optimization advertising agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design company, our graphic design companies or our advertising consulting services in NY contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063