Facebook & Social Media Advertising In Baldwin

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Baldwin, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

When you appear in front of people In Baldwin, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Baldwin to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to speak with our website design agency In Baldwin to serve your business to maximize results. Strong designs developed by our website design experts help you and drive results!

Reaching Your Prospects In Baldwin on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• People who are followers of your page;
• Individuals that have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Baldwin is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Baldwin Facebook is a superb way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by merely focusing on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local advertising experts in Nassau County, SEO advertising agency in New York or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI web design agency, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063