Facebook & Social Media Advertising In Baldwin

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Baldwin, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The question becomes, can it be worth it?

Once you appear in front of people In Baldwin, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Baldwin to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to meet with our website design experts In Baldwin to aid you to succeed. Great designs by our website design company can help and secure results!

Reaching Your Prospects In Baldwin on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects that have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, location, hobbies and much more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Baldwin is its ability to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any company who does business locally In Baldwin Facebook is a great technique to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local advertising company, SEO advertising agency on Long Island or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design consultants, our graphic design or our marketing consulting services in New York contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063