Facebook & Social Media Advertising In Baldwin

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Baldwin, having the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Baldwin, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Baldwin to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to meet with our website design experts In Baldwin to serve your business to achieve real results. Effective designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Baldwin on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Individuals who are fans of your page;
• Potential customers who may have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, location, passions and more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main benefit Facebook offers In Baldwin is its ability to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any organization who does business locally In Baldwin Facebook is a great method to reach your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our NY PPC advertising agency, our local advertising experts, SEO ad agency or remarketing companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design services in Suffolk or our marketing consulting services on LI contact us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation in New York and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063