Facebook & Social Media Advertising In Baldwin Harbor

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Baldwin Harbor, with the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you appear in front of people In Baldwin Harbor, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Baldwin Harbor to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to speak with our website design experts In Baldwin Harbor to serve you to maximize results. Exceptional designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Baldwin Harbor on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Prospects that are fans of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, location, passions and more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Baldwin Harbor is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any company who does business locally In Baldwin Harbor Facebook is a superb method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by simply targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click advertising company, our local advertising agency in Suffolk County, SEO professionals in Nassau County or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design experts, our graphic design experts on L.I. or our advertising consulting services in Suffolk County call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063