Facebook & Social Media Advertising In Baldwin Harbor

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Baldwin Harbor, possessing the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

When you appear in front of people In Baldwin Harbor, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Baldwin Harbor to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to allow our website design experts In Baldwin Harbor to work with your business to succeed. Great designs created by our website design company help your business and secure results!

Reaching Your Prospects In Baldwin Harbor on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• People who are fans of your page;
• People who have related pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, area, passions and more. These people become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Baldwin Harbor is its ability to get to prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any organization who does business locally In Baldwin Harbor Facebook is an excellent way to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our NY PPC advertising consultants, our local ad agency in Suffolk, SEO ad agency on LI or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web site design company, our graphic design in NY or our marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation on LI and services of our display ads company in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063