Facebook & Social Media Advertising In Baldwin Harbor

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Baldwin Harbor, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you appear in front of people In Baldwin Harbor, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your website? Are we hoping to get people In Baldwin Harbor to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you need to achieve.

Remember to talk to our website design company In Baldwin Harbor to serve you to achieve real results. Quality designs developed by our website design experts will help and achieve results!

Reaching Your Prospects In Baldwin Harbor on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• Individuals that are fans of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, interests and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Baldwin Harbor is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you provide very recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Baldwin Harbor Facebook is a superb method to reach your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our NY pay per click ad agency, our local advertising experts on LI, SEO ad agency in NY or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design consultants, our graphic design on Long Island or our marketing consulting services in NY contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063