Facebook & Social Media Advertising In Bardonia

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Bardonia, having the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?

When you appear in front of people In Bardonia, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Bardonia to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design experts In Bardonia to aid you to achieve real results. Great designs by our website design company help you and achieve results!

Reaching Your Prospects In Bardonia on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Prospects who are fans of your page;
• Potential customers who have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Bardonia is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any company who conducts business locally In Bardonia Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local ad experts in New York, search engine optimization ad agency in Suffolk County or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars genuinely depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design in New York or our marketing consulting services in Nassau call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063