Facebook & Social Media Advertising In Bardonia

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Bardonia, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

Once you appear in front of people In Bardonia, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Bardonia to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to determine what it is that you really need to achieve.

Remember to talk to our website design company In Bardonia to work with your business to succeed. Great designs by our website design experts drive success and achieve results!

Reaching Your Prospects In Bardonia on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• Prospects who have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Bardonia is its capability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to the people in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In Bardonia Facebook is a great way to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local ad professionals, SEO ad agency on LI or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design services or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our paid media experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063