Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Barnum Island If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Barnum Island, having the interests and geography you want. Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth it? Once you appear in front of people In Barnum Island, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Barnum Island to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups? Prior to launching your campaign, we can help you to determine precisely what you need to accomplish. Remember to talk to our website design agency In Barnum Island to serve you to achieve results. Great designs designed by our website design agency drive success and secure results! Reaching Your Prospects In Barnum Island on Facebook There are a variety of methods to appear in front of an "Audience" on Facebook: Concentrating on people who have been to your website in the past (retargeting); Potential customers that are enthusiasts of your page; Potential customers that have similar passions (such as other pages on Facebook); Individuals who meet demographic considerations; Prospects who are already your customers; and the list goes on... With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Advantage Over Google and Bing: No Search Required The main benefit Facebook offers In Barnum Island is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently. The search engines are restricted to people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect. Pro: Facebook is Ideal for Reaching Local Areas Are you a lawyer? Physician? Home renovation business? A restaurant or store? For any organization who does business regionally In Barnum Island Facebook is an excellent technique to reach your target audience. We can concentrate on your prospects in several ways. Only need to reach women 35-65 in 3 zip codes? Not a problem! Want to have a special on Tuesdays? We are able to do that. The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right market, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different state of mind. Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help). In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below. If you would like to discuss the services of our Nassau PPC ad consultants, our local advertising professionals, SEO ad agency or retargeting agency in New York please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is really a "good deal" for your advertising spend truly depends on the numbers. Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, modify, and test all over again. Just remember to have your design strong before running ads like these. For info about our Nassau County website design agency, our graphic design services in Suffolk or our advertising consulting services call us today. Facebook Promotions Need To Be Maintained and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences. Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook. Our lead gen company on L.I. and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Talk About Your Marketing and Advertising In Barnum Island and Facebook Everybody's needs are very different, there aren't any all purpose solutions. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're very happy to talk about your business and needs, and see if there is a way we are able to assist you to successfully improve your business. 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