Facebook & Social Media Advertising In Barnum Island

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Barnum Island, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

Once you connect with people In Barnum Island, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Barnum Island to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to meet with our website design agency In Barnum Island to help your business to achieve results. Exceptional designs from our website design company help your business and drive results!

Reaching Your Prospects In Barnum Island on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• People who are fans of your page;
• Individuals that have similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, area, passions and much more. These individuals become part of an "audience" which can include many people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Barnum Island is its capacity to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or store?
• For any organization who does business regionally In Barnum Island Facebook is a superb method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our NY PPC advertising agency, our local ad company, SEO experts in Suffolk County or remarketing campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk web design gurus, our graphic design or our marketing consulting services in Suffolk call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our display ads professionals in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063