Facebook & Social Media Advertising In Barnum Island

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Barnum Island, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

When you connect with people In Barnum Island, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Barnum Island to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we can help you to determine what it is that you need to achieve.

Remember to reach out to our website design experts In Barnum Island to help your business to achieve results. Effective designs designed by our website design company will help and achieve results!

Reaching Your Prospects In Barnum Island on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, area, passions and more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Barnum Island is its capability to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any organization who does business locally In Barnum Island Facebook is a great method to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local ad agency, SEO professionals or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design in Suffolk County or our advertising consulting services in New York contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063