Facebook & Social Media Advertising In Baxter Estates

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Baxter Estates, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

When you appear in front of people In Baxter Estates, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we looking to get people In Baxter Estates to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to call our website design agency In Baxter Estates to work with you to succeed. Exceptional designs by our website design agency will help and secure results!

Reaching Your Prospects In Baxter Estates on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Prospects who are followers of your page;
• Prospects who may have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, interests and much more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Baxter Estates is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any organization who does business locally In Baxter Estates Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by merely targeting the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising company, our local advertising company, SEO ad agency on Long Island or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design agency, our graphic design experts in Nassau County or our online advertising consulting services in NY call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063