Facebook & Social Media Advertising In Baxter Estates

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Baxter Estates, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

Once you appear in front of people In Baxter Estates, then what? It really depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In Baxter Estates to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to meet with our website design company In Baxter Estates to aid your business to succeed. Strong designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Baxter Estates on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, area, pursuits and more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Baxter Estates is its ability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any business who does business locally In Baxter Estates Facebook is an excellent technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by just targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC ad agency, our local ad experts on Long Island, SEO ad agency or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web site design company, our graphic design experts in Suffolk County or our marketing consulting services in NY call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063