Facebook & Social Media Advertising In Baxter Estates

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Baxter Estates, possessing the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In Baxter Estates, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we looking to get people In Baxter Estates to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design agency In Baxter Estates to aid your business to achieve results. Quality designs created by our website design experts will help and achieve results!

Reaching Your Prospects In Baxter Estates on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, area, passions and even more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Baxter Estates is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business regionally In Baxter Estates Facebook is a great way to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk pay per click advertising consultants, our local ad agency on Long Island, SEO ad agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design in Suffolk County or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063