Facebook & Social Media Advertising In Bay Park

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Bay Park, having the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

When you appear in front of people In Bay Park, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Bay Park to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to reach out to our website design experts In Bay Park to work with you to maximize results. Quality designs from our website design experts can help and secure results!

Reaching Your Prospects In Bay Park on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Individuals who are fans of your page;
• Prospects who have similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, area, interests and much more. These people become part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Bay Park is its capability to get to prospects who are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who does business locally In Bay Park Facebook is an excellent technique to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They tend to convert from surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad company, our local advertising company in Nassau County, SEO experts or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design companies in New York or our advertising consulting services in New York call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063