Facebook & Social Media Advertising In Bay Park

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Bay Park, with the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth the money?

Once you appear in front of people In Bay Park, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your web site? Are we trying to get people In Bay Park to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design experts In Bay Park to assist your business to achieve real results. Great designs created by our website design experts help you and achieve results!

Reaching Your Prospects In Bay Park on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• People who are followers of your page;
• People who have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, passions and more. These people end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Bay Park is its ability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any company who does business locally In Bay Park Facebook is a great method to reach your audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency in New York, SEO ad agency in Suffolk or retargeting companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design in New York or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063