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Facebook & Social Media Advertising In Bay Shore

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Bay Shore

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Bay Shore, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

When you reach people In Bay Shore, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we looking to get people In Bay Shore to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to speak with our website design experts In Bay Shore to aid your business to achieve results. Effective designs designed by our website design company help your business and drive results!

Bay Shore lead generation on Facebook
target your audience In Bay Shore with Facebook

Reaching Your Prospects In Bay Shore on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your web site previously (retargeting);
  • Prospects who are fans of your page;
  • Individuals that have very similar interests (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, area, interests and even more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Bay Shore is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Markets

  • Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
  • For any business who conducts business regionally In Bay Shore Facebook is a superb technique to reach your audience.
  • We are able to focus on your prospects in numerous ways.
  • Only want to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right region, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising company, our local advertising agency in Nassau County, search engine optimization company or retargeting agency
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web site design experts, our graphic design services or our marketing consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Bay Shore

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063