Facebook & Social Media Advertising In Bay Shore

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Bay Shore, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

When you connect with people In Bay Shore, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Bay Shore to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to allow our website design company In Bay Shore to serve you to succeed. Powerful designs from our website design experts will help and drive results!

Reaching Your Prospects In Bay Shore on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• People who are followers of your page;
• Prospects who may have related passions (including other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Bay Shore is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Areas

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any company who does business locally In Bay Shore Facebook is a great technique to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC ad consultants, our local advertising experts, SEO ad agency in Suffolk County or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design professionals, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead gen and services of our display advertising advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063