Facebook & Social Media Advertising In Bay Shore

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Bay Shore, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

When you connect with people In Bay Shore, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Bay Shore to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to call our website design experts In Bay Shore to assist you to achieve real results. Quality designs developed by our website design agency will help and achieve results!

Reaching Your Prospects In Bay Shore on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site previously (retargeting);
• Prospects who are fans of your page;
• People that have similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, location, passions and more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Bay Shore is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any organization who conducts business locally In Bay Shore Facebook is a superb way to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, SEO consultants or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in Nassau County and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063