Facebook & Social Media Advertising In Bayport

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Bayport, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

Once you connect with people In Bayport, then what? It genuinely depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Bayport to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to figure out precisely what you need to achieve.

Remember to let our website design experts In Bayport to help you to achieve real results. Quality designs from our website design experts drive success and secure results!

Reaching Your Prospects In Bayport on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• People that are fans of your page;
• Prospects that have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, area, passions and even more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Bayport is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something like what you provide very recently.

The search engines are limited to people actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any business who conducts business locally In Bayport Facebook is a great method to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC ad company, our local ad experts, SEO experts or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design agency, our graphic design in Nassau or our marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063