Facebook & Social Media Advertising In Bayport

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Bayport, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, can it be worth the money?

After you connect with people In Bayport, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In Bayport to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to speak with our website design company In Bayport to work with your business to succeed. Strong designs implemented by our website design company help you and achieve results!

Reaching Your Prospects In Bayport on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers who have related passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, interests and more. These people become part of an "audience" which can consist of many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Bayport is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Bayport Facebook is a great method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by simply focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad consultants, our local ad agency, SEO ad agency on Long Island or retargeting companies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design gurus, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063