Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Bayport If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Bayport, possessing the interests and geo targeting you want. Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it? After you reach people In Bayport, then what? It really depends on what you would like to achieve. Are we driving people to your site? Are we looking to get people In Bayport to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups? Before launching your campaign, we are able to help you to pinpoint what it is that you need to achieve. Remember to speak with our website design agency In Bayport to serve you to maximize results. Exceptional designs created by our website design experts help you and achieve results! Reaching Your Prospects In Bayport on Facebook There are many methods to appear in front of an "Audience" on Facebook: Targeting individuals who have visited your web site previously (retargeting); Potential customers who are fans of your page; Prospects who have similar interests (including other pages on Facebook); People who meet demographic considerations; Individuals who are currently your customers; and the list goes on... With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, hobbies and much more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google: No Search Necessary The main benefit Facebook offers In Bayport is its capability to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently. The search engines like Google are limited to the people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect. Pro: Facebook is Great for Getting to Local Areas Are you an attorney? Doctor? Home repair company? A restaurant or store? For any business who does business regionally In Bayport Facebook is an excellent way to reach your audience. We have the ability to focus on your prospects in numerous ways. Only need to reach women 35-65 in 3 zip codes? Not a problem! Want to have a special on Wednesday? We are able to do that. The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different mind-set. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help). In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively searching for a lawyer, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next. If you would like to talk about the services of our Nassau County PPC advertising company, our local ad consultants in Suffolk, SEO professionals or remarketing campaign in Nassau please contact our offices. So is Facebook a Great Deal? Whether Facebook is a "good deal" for your advertising spend really depends upon the numbers. Suppose Bing clicks are $10 and Facebook clicks are $1. Which of these is best? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again. Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design services in NY or our online marketing consulting services in NY contact us today. Facebook Campaigns Must Be Managed and Improved Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. 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