Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Bayville If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bayville, having the interests and geographic targeting you seek. Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money? After you reach people In Bayville, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Bayville to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups? Before starting your marketing campaign, we can help you to pinpoint what it is that you really need to accomplish. Remember to reach out to our website design agency In Bayville to work with your business to maximize results. Powerful designs implemented by our website design agency help your business and drive results! Reaching Your Prospects In Bayville on Facebook There are lots of approaches to appear in front of an "Audience" on Facebook: Targeting people who have visited your website in the past (retargeting); Potential customers who are fans of your page; Individuals who may have related passions (which include other pages on Facebook); Individuals who meet demographic considerations; Individuals who are already your customers; and the list goes on... With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, pursuits and much more. These people become part of an "audience" which can include any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Needed The primary benefit Facebook offers In Bayville is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not actively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide quite recently. The search engines like Google are limited to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect. Pro: Facebook is Fantastic for Getting to Regional Areas Are you an attorney? Medical professional? Home repair business? A restaurant or store? For any business who does business regionally In Bayville Facebook is a great way to appear in front of your audience. We have the ability to target your prospects in many ways. Only want to reach women 35-65 in a couple of zip codes? Not a problem! Want to have a special on Wednesday? We are able to do that. The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, simply by concentrating on the right prospects, in the right area, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different frame of mind. Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a true need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help). In contrast, an advertisement on Facebook may catch a person's focus. They might or might not be proactively hunting for an attorney, but still have the need. For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below. If you would like to discuss the services of our pay per click ad agency, our local advertising company, search engine optimization ad agency or retargeting agency on LI please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "great deal" for your advertising spend genuinely depends upon the numbers. Suppose Google mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts! The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again. Just remember to have your design strong before launching ads like these. For info about our NY web design agency, our graphic design services or our advertising consulting services in Suffolk contact us today. Facebook Campaigns Need To Be Maintained and Improved Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences. Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook. Our lead gen company and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Marketing and Advertising In Bayville and Facebook Everyone's requirements are different, there aren't any absolute solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're happy to talk about your business and requires, and see if there is a way we are able to assist you to effectively improve your business. 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