Facebook & Social Media Advertising In Bayville

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Bayville, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

Once you connect with people In Bayville, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In Bayville to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to speak with our website design agency In Bayville to aid you to succeed. Quality designs by our website design experts help you and secure results!

Reaching Your Prospects In Bayville on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, area, pursuits and even more. These people become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Bayville is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In Bayville Facebook is a great way to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency on Long Island, SEO ad agency or retargeting agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design professionals, our graphic design or our online advertising consulting services in Suffolk County call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063