Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Baywood
If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Baywood, possessing the interests and geographic targeting you seek.
Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?
After you connect with people In Baywood, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Baywood to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?
Prior to launching your campaign, we can help you to figure out what it is that you need to achieve.
Remember to meet with our website design company In Baywood to help you to succeed. Great designs from our website design agency drive success and secure results!
Reaching Your Prospects In Baywood on Facebook
There are lots of approaches to reach an "Audience" on Facebook:
- Targeting individuals who have visited your website in the past (retargeting);
- Prospects that are fans of your page;
- Prospects who have related passions (including other pages on Facebook);
- Individuals who meet demographic criteria;
- Individuals who are currently your customers;
- and the list goes on...
With Facebook, we can easily target people - by gender, age, income, career, job title, area, pursuits and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Required
The primary advantage Facebook offers In Baywood is its capacity to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.
The search engines are restricted to people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Perfect for Reaching Regional Areas
- Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
- For any company who conducts business regionally In Baywood Facebook is a superb method to appear in front of your audience.
- We can focus on your prospects in numerous ways.
- Only want to reach women 35-65 in three zip codes? No worries!
- Want to have a special on Tuesdays? We can do that.
The appeal of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, simply by targeting the correct prospects, in the right market, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different state of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they have to fulfill (finding legal help).
In comparison, an ad on Facebook might capture someone's attention. They may or may not be proactively looking for an attorney, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.
If you would like to discuss the services of our PPC advertising company, our local advertising agency on Long Island, search engine optimization ad agency or remarketing campaign
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers.
Suppose search engine clicks are $12 and Facebook clicks are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design company, our graphic design services or our marketing consulting services in Suffolk call us today.
Facebook Campaigns Have To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.
Our lead generation service in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Marketing and Advertising In Baywood and Facebook
Everyone's needs are different, there aren't any absolute answers.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're very happy to talk about your business and requires, and see if there is a way we can assist you to successfully improve your business.