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Facebook & Social Media Advertising In Baywood

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Baywood

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Baywood, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

Once you connect with people In Baywood, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we hoping to get people In Baywood to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design experts In Baywood to serve your business to maximize results. Excellent designs by our website design company can help and secure results!

Baywood lead generation on Facebook
target your audience In Baywood with Facebook

Reaching Your Prospects In Baywood on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Targeting those who have been to your web site previously (retargeting);
  • Potential customers that are fans of your page;
  • Potential customers who have similar pursuits (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, passions and more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Baywood is its ability to reach prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Areas

  • Are you an attorney? Physician? Home repair business? A restaurant or merchant?
  • For any company who conducts business locally In Baywood Facebook is a superb method to reach your target audience.
  • We can target your prospects in several ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising consultants, our local advertising company, SEO advertising agency in Suffolk County or retargeting agency in New York
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design experts or our advertising consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Baywood

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead gen service in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063