Facebook & Social Media Advertising In Baywood

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Baywood, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

When you reach people In Baywood, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Baywood to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to allow our website design experts In Baywood to aid you to succeed. Excellent designs from our website design company will help and secure results!

Reaching Your Prospects In Baywood on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• Prospects that are followers of your page;
• Individuals who have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Baywood is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to individuals in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any organization who does business locally In Baywood Facebook is a great way to reach your target audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency in Suffolk County, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design or our advertising consulting services in Nassau contact us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063