Facebook & Social Media Advertising In Bedford

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Bedford, having the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, is it worth it?

Once you reach people In Bedford, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Bedford to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design company In Bedford to aid your business to achieve real results. Exceptional designs developed by our website design agency can help and secure results!

Reaching Your Prospects In Bedford on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, passions and much more. These people end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Bedford is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any organization who does business regionally In Bedford Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local advertising agency, SEO advertising agency or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design consultants, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063