Facebook & Social Media Advertising In Bedford

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Bedford, having the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

When you reach people In Bedford, then what? It really depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In Bedford to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company In Bedford to work with your business to achieve real results. Exceptional designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In Bedford on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, hobbies and more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Bedford is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business locally In Bedford Facebook is a great technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, simply by focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising company, our local advertising company, SEO ad agency in Suffolk or remarketing agency in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design in Suffolk County or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063