Facebook & Social Media Advertising In Bedford Hills

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Bedford Hills, with the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

When you appear in front of people In Bedford Hills, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Bedford Hills to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to allow our website design experts In Bedford Hills to aid your business to achieve results. Excellent designs implemented by our website design agency drive success and achieve results!

Reaching Your Prospects In Bedford Hills on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• Potential customers who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Bedford Hills is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
• For any organization who does business regionally In Bedford Hills Facebook is a great technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau pay per click advertising company, our local ad company in Nassau County, SEO ad agency in Nassau or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design or our online marketing consulting services in Suffolk call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063