Facebook & Social Media Advertising In Belle Terre

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Belle Terre, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

After you connect with people In Belle Terre, then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we hoping to get people In Belle Terre to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design experts In Belle Terre to serve your business to maximize results. Powerful designs implemented by our website design agency can help and achieve results!

Reaching Your Prospects In Belle Terre on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Individuals who are fans of your page;
• Prospects that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Belle Terre is its capacity to get to prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any business who does business regionally In Belle Terre Facebook is a superb technique to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad company, our local ad consultants, SEO advertising agency or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design companies on Long Island or our advertising consulting services in NY call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063