Facebook & Social Media Advertising In Belle Terre

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Belle Terre, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

When you connect with people In Belle Terre, then what? It really depends on what you would like to accomplish. Are we sending people to your site? Are we hoping to get people In Belle Terre to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to let our website design company In Belle Terre to aid you to maximize results. Effective designs developed by our website design experts can help and achieve results!

Reaching Your Prospects In Belle Terre on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• People that are fans of your page;
• People who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, interests and more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Belle Terre is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any company who does business regionally In Belle Terre Facebook is an excellent method to reach your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our LI PPC ad agency, our local advertising company in NY, search engine optimization ad agency or retargeting companies on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design gurus, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead gen in Suffolk County and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063