Facebook & Social Media Advertising In Belle Terre

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Belle Terre, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

Once you appear in front of people In Belle Terre, then what? It genuinely depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In Belle Terre to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to let our website design experts In Belle Terre to help you to maximize results. Excellent designs by our website design experts can help and achieve results!

Reaching Your Prospects In Belle Terre on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• People that are followers of your page;
• Potential customers that have very similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, occupation, job title, area, passions and even more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Belle Terre is its capability to reach prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any business who does business regionally In Belle Terre Facebook is a great method to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad company, our local advertising company in Nassau County, SEO consultants in Nassau County or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau website design experts, our graphic design or our advertising consulting services on Long Island call us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063