Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bellerose If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Bellerose, possessing the interests and geo targeting you want. Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money? After you connect with people In Bellerose, then what? It genuinely depends on what you want to achieve. Are we driving people to your site? Are we looking to get people In Bellerose to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups? Before starting your marketing campaign, we are able to help you to pinpoint precisely what you need to accomplish. Remember to meet with our website design agency In Bellerose to work with you to achieve real results. Quality designs by our website design company drive success and drive results! Reaching Your Prospects In Bellerose on Facebook There are numerous ways to reach an "Audience" on Facebook: Focusing on people who have visited your website previously (retargeting); Prospects who are followers of your page; Prospects who have related interests (including other pages on Facebook); Potential customers who meet demographic criteria; Individuals that are already your customers; and the list goes on... With Facebook, we will focus on individuals - by gender, age, salary, career, job title, location, hobbies and more. These people end up part of an "audience" which may include any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created. We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Google and Bing: No Search Needed The main benefit Facebook offers In Bellerose is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently. The search engines like Google are limited to people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect. Pro: Facebook is Ideal for Reaching Regional Areas Are you an attorney? Physician? Home renovation business? A restaurant or merchant? For any company who does business regionally In Bellerose Facebook is a great technique to reach your target audience. We are able to target your prospects in several ways. Only want to reach women 35-65 in a couple of zip codes? Not a problem! Want to have a special offer on Thursdays? We are able to do that. The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by just targeting the right prospects, in the right market, with the right message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help). In contrast, an advertisement on Facebook might capture a person's interest. They may or may not be actively hunting for a lawyer, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next. If you would like to talk about the services of our LI PPC ad agency, our local advertising company, SEO company in Suffolk County or remarketing agencies in NY please contact our offices. So is Social Media Advertising on Facebook Worth It? Whether Facebook is a "great deal" for your advertising dollars genuinely will depend on the numbers. Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends. If 5% of Google visitors convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again. Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design or our advertising consulting services on Long Island contact us today. Facebook Promotions Have To Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences. Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook. Our lead generation in NY and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In Bellerose and Facebook Everyone's requirements are different, there aren't any blanket solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're very happy to talk about your business and requires, and see if there is a way we are able to help you efficiently grow your business. 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