Facebook & Social Media Advertising In Bellerose

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Bellerose, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth the cost?

When you connect with people In Bellerose, then what? It truly depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Bellerose to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to allow our website design company In Bellerose to aid your business to succeed. Effective designs implemented by our website design experts help you and achieve results!

Reaching Your Prospects In Bellerose on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, interests and more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Bellerose is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any company who conducts business regionally In Bellerose Facebook is an excellent way to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Suffolk County PPC ad consultants, our local advertising company, SEO ad agency or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web site design gurus, our graphic design or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead gen company on Long Island and services of our paid ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063