Facebook & Social Media Advertising In Bellerose

If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Bellerose, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

When you connect with people In Bellerose, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Bellerose to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to speak with our website design company In Bellerose to serve you to achieve real results. Professional designs implemented by our website design experts will help and achieve results!

Reaching Your Prospects In Bellerose on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your web site in the past (retargeting);
• People that are followers of your page;
• People that have related passions (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, location, interests and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Bellerose is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Bellerose Facebook is a superb way to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by just targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local advertising agency on Long Island, SEO company in Suffolk County or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design experts in Suffolk County or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in NY and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063