Facebook & Social Media Advertising In Bellerose Terrace

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Bellerose Terrace, with the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

Once you appear in front of people In Bellerose Terrace, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Bellerose Terrace to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to engage our website design agency In Bellerose Terrace to assist you to maximize results. Excellent designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Bellerose Terrace on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who may have related interests (such as other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, area, hobbies and more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Bellerose Terrace is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any organization who conducts business regionally In Bellerose Terrace Facebook is a superb way to reach your audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our LI pay per click ad company, our local ad consultants in Nassau, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design companies on L.I. or our marketing consulting services in Nassau call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063