Facebook & Social Media Advertising In Bellerose Terrace

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Bellerose Terrace, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

Once you reach people In Bellerose Terrace, then what? It genuinely depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people In Bellerose Terrace to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to let our website design agency In Bellerose Terrace to aid your business to succeed. Effective designs by our website design experts help your business and achieve results!

Reaching Your Prospects In Bellerose Terrace on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• Individuals who are followers of your page;
• Individuals who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, passions and even more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Bellerose Terrace is its capability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any business who does business regionally In Bellerose Terrace Facebook is an excellent method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local advertising agency in NY, SEO consultants or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design agency, our graphic design services in New York or our marketing consulting services in Nassau County call us today.

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063