Facebook & Social Media Advertising In Bellerose Terrace

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Bellerose Terrace, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you reach people In Bellerose Terrace, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we looking to get people In Bellerose Terrace to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to identify precisely what you need to accomplish.

Remember to call our website design experts In Bellerose Terrace to help you to achieve results. Quality designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Bellerose Terrace on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website before (retargeting);
• Prospects that are fans of your page;
• Individuals who may have very similar interests (including other pages on Facebook);
• People who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, profession, job title, location, pursuits and more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Bellerose Terrace is its capacity to reach prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home services company? A restaurant or store?
• For any business who conducts business regionally In Bellerose Terrace Facebook is a great way to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a real need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local advertising agency in New York, SEO advertising agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design experts on LI or our advertising consulting services on LI contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063