Facebook & Social Media Advertising In Bellmore

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Bellmore, having the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

After you reach people In Bellmore, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Bellmore to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to call our website design experts In Bellmore to help you to achieve results. Quality designs from our website design experts can help and achieve results!

Reaching Your Prospects In Bellmore on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Prospects that are followers of your page;
• Prospects who have related interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, area, interests and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Bellmore is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are limited to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or store?
• For any business who conducts business locally In Bellmore Facebook is an excellent technique to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Long Island pay per click ad agency, our local advertising company in New York, SEO ad agency in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design experts in NY or our online marketing consulting services in NY call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063