Facebook & Social Media Advertising In Bellmore

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Bellmore, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

When you appear in front of people In Bellmore, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Bellmore to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to engage our website design agency In Bellmore to serve your business to maximize results. Powerful designs from our website design company help your business and secure results!

Reaching Your Prospects In Bellmore on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals that have similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, hobbies and even more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Bellmore is its capacity to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were looking for something like what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Bellmore Facebook is a superb way to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our NY PPC advertising company, our local advertising experts on Long Island, SEO ad agency on Long Island or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design gurus, our graphic design services in Nassau County or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063