Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bellmore
If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bellmore, with the interests and geo targeting you seek.
Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?
When you appear in front of people In Bellmore, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your web site? Are we trying to get people In Bellmore to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?
Before launching your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.
Remember to talk to our website design agency In Bellmore to serve your business to maximize results. Strong designs designed by our website design agency can help and achieve results!
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Reaching Your Prospects In Bellmore on Facebook
There are many approaches to reach an "Audience" on Facebook:
- Concentrating on people who have been to your website before (retargeting);
- Individuals that are fans of your page;
- Potential customers who have similar interests (including other pages on Facebook);
- Individuals who meet demographic criteria;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, pursuits and more. These people become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Required
The primary benefit Facebook offers In Bellmore is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.
The search engines like Google are limited to the people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.
Pro: Facebook is Perfect for Reaching Regional Markets
- Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
- For any company who conducts business locally In Bellmore Facebook is a great technique to reach your audience.
- We can target your prospects in numerous ways.
- Only want to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special on Mondays? We are able to do that.
The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in some other mind-set.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).
In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.
If you would like to talk about the services of our pay per click advertising agency, our local ad company in Suffolk, SEO experts in NY or remarketing campaign in Suffolk County
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is a "great deal" for your marketing budget really depends upon the numbers.
Suppose search engine clicks are $14 and Facebook clicks are $1. Which is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design gurus, our graphic design in Suffolk or our online advertising consulting services on Long Island call us today.
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Facebook Promotions Must Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.
Our lead generation service in Nassau County and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Marketing In Bellmore and Facebook
Everybody's needs are very different, there aren't any blanket solutions.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a free consultation . We're very happy to discuss your business and requires, and see if there is a way we can help you successfully grow your business.