Facebook & Social Media Advertising In Bellport

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Bellport, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the cost?

When you appear in front of people In Bellport, then what? It really depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people In Bellport to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to identify precisely what you need to achieve.

Remember to let our website design company In Bellport to assist your business to achieve real results. Great designs by our website design agency can help and achieve results!

Reaching Your Prospects In Bellport on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Prospects who are fans of your page;
• People who have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Bellport is its capability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any company who does business locally In Bellport Facebook is a superb method to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by simply targeting the right prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad company, our local advertising experts in Suffolk County, SEO experts in New York or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design gurus, our graphic design or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in Nassau County and services of our paid media consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063