Facebook & Social Media Advertising In Bellport

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Bellport, possessing the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, is it worth the money?

After you appear in front of people In Bellport, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Bellport to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you really need to accomplish.

Remember to let our website design company In Bellport to aid your business to maximize results. Powerful designs from our website design agency help you and drive results!

Reaching Your Prospects In Bellport on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• People who are fans of your page;
• Prospects who have similar passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, area, passions and much more. These people become part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Bellport is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who conducts business locally In Bellport Facebook is an excellent way to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local ad consultants, SEO ad agency or remarketing companies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design gurus, our graphic design in Nassau County or our advertising consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063