Facebook & Social Media Advertising In Bellport

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Bellport, possessing the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you connect with people In Bellport, then what? It truly depends on what you would like to accomplish. Are we driving people to your web site? Are we hoping to get people In Bellport to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to engage our website design company In Bellport to serve you to maximize results. Strong designs implemented by our website design agency drive success and drive results!

Reaching Your Prospects In Bellport on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• People that are followers of your page;
• Prospects that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, pursuits and more. These individuals become part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Bellport is its capability to get to prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they probably were seeking something like what you offer quite recently.

The search engines are limited to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any company who does business regionally In Bellport Facebook is an excellent way to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising company, our local ad agency in Nassau, SEO ad agency on Long Island or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web site design professionals, our graphic design experts or our advertising consulting services in Suffolk call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063