Facebook & Social Media Advertising In Bethpage

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Bethpage, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

Once you connect with people In Bethpage, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Bethpage to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design company In Bethpage to work with your business to maximize results. Effective designs from our website design company help you and secure results!

Reaching Your Prospects In Bethpage on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• People who are followers of your page;
• Prospects who have similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, occupation, job title, location, passions and much more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Bethpage is its ability to get to prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't actively performing a search when they view your advertisement. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any business who does business regionally In Bethpage Facebook is a great method to reach your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, simply by targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Long Island pay per click ad consultants, our local advertising agency in NY, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design gurus, our graphic design companies in Nassau County or our advertising consulting services in New York contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063