Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Bethpage
If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Bethpage, possessing the interests and geographic targeting you seek.
Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?
When you appear in front of people In Bethpage, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we looking to get people In Bethpage to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?
Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.
Remember to meet with our website design agency In Bethpage to work with your business to achieve results. Strong designs implemented by our website design company will help and achieve results!
Reaching Your Prospects In Bethpage on Facebook
There are lots of approaches to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have been to your site previously (retargeting);
- Potential customers that are enthusiasts of your page;
- Prospects that have very similar passions (including other pages on Facebook);
- Prospects who meet demographic considerations;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.
We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Edge Over Search Engines: No Search Required
The main benefit Facebook offers In Bethpage is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were seeking something like what you provide quite recently.
The search engines are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Fantastic for Reaching Out to Regional Market Places
- Are you an attorney? Physician? Home repair company? A restaurant or store?
- For any business who does business locally In Bethpage Facebook is a superb method to appear in front of your target audience.
- We have the ability to concentrate on your prospects in many ways.
- Only want to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special on Thursdays? We can do that.
The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just targeting the right prospects, in the right geo, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in some other mind-set.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).
In comparison, an ad on Facebook may catch someone's focus. They may or may not be actively shopping for an attorney, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.
If you would like to discuss the services of our Suffolk pay per click advertising consultants, our local advertising agency in NY, search engine optimization ad agency or remarketing agency in Suffolk
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.
Suppose Google clicks are $11 and Facebook actions are $1. Which one is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design in Suffolk or our online advertising consulting services in Nassau call us today.
Facebook Campaigns Have To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.
Our lead gen company in New York and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Marketing In Bethpage and Facebook
Everyone's requirements are very different, there aren't any blanket solutions.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're happy to go over your business and requires, and see if there is a way we can help you productively improve your business.