Facebook & Social Media Advertising In Bethpage

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Bethpage, with the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth it?

Once you appear in front of people In Bethpage, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Bethpage to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you really need to achieve.

Remember to speak with our website design company In Bethpage to aid your business to succeed. Professional designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Bethpage on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site previously (retargeting);
• People that are fans of your page;
• People who have very similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, hobbies and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Bethpage is its capability to get to prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who does business locally In Bethpage Facebook is a superb way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local advertising company, search engine optimization professionals or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design experts or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063