Facebook & Social Media Advertising In Blauvelt

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Blauvelt, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you appear in front of people In Blauvelt, then what? It really depends on what you want to accomplish. Are we driving visitors to your website? Are we looking to get people In Blauvelt to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design experts In Blauvelt to aid your business to achieve results. Exceptional designs developed by our website design company help your business and achieve results!

Reaching Your Prospects In Blauvelt on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• People who are followers of your page;
• Prospects who have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Blauvelt is its capability to reach prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
• For any organization who conducts business locally In Blauvelt Facebook is a superb method to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a real need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local ad professionals in Suffolk, SEO ad agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design on Long Island or our marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063