Facebook & Social Media Advertising In Blauvelt

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Blauvelt, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

When you connect with people In Blauvelt, then what? It truly depends on what you would like to accomplish. Are we sending people to your site? Are we looking to get people In Blauvelt to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design experts In Blauvelt to aid your business to achieve results. Great designs created by our website design experts help your business and achieve results!

Reaching Your Prospects In Blauvelt on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Individuals that are fans of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, passions and even more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Blauvelt is its capability to get to prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any business who conducts business regionally In Blauvelt Facebook is an excellent way to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising agency, our local advertising consultants in NY, SEO ad agency in Suffolk or remarketing companies in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design gurus, our graphic design experts in NY or our advertising consulting services on Long Island contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063