Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Blauvelt If you're trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Blauvelt, possessing the interests and geography you want. Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money? Once you appear in front of people In Blauvelt, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Blauvelt to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations? Prior to launching your advertising campaign, we can help you to figure out what it is that you need to accomplish. Remember to speak with our website design agency In Blauvelt to aid you to achieve real results. Quality designs by our website design company help you and secure results! Reaching Your Prospects In Blauvelt on Facebook There are lots of ways to appear in front of an "Audience" on Facebook: Concentrating on individuals who have been to your web site previously (retargeting); People who are enthusiasts of your page; Prospects who have very similar pursuits (including other pages on Facebook); Individuals who meet demographic considerations; People who are currently your customers; and the list goes on... With Facebook, we will aim for people - by gender, age, salary, profession, job title, area, pursuits and more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created. We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pros of Advertising on Facebook Pro: Facebook's Edge Over Search Engines: No Search Necessary The primary advantage Facebook offers In Blauvelt is its capacity to reach prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently. The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect. Pro: Facebook is Fantastic for Getting to Regional Markets Are you an attorney? Physician? Home repair company? A restaurant or store? For any business who conducts business regionally In Blauvelt Facebook is a great technique to reach your audience. We can focus on your prospects in many ways. Only want to reach women 35-65 in a few zip codes? No problem! Want to have a special offer on Tuesdays? We can do that. The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, simply by targeting the right prospects, in the right geography, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too. However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different mind-set. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to fulfill (finding legal help). In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need. For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next. If you would like to discuss the services of our Nassau pay per click advertising company, our local ad consultants in Nassau, search engine optimization advertising agency in Suffolk or retargeting agencies please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends upon the numbers. Suppose Bing clicks are $11 and Facebook actions are $1. Which is superior? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook actions convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before launching ads like these. For info about our NY website design agency, our graphic design in New York or our marketing consulting services in New York contact us today. Facebook Campaigns Have To Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook. Our lead generation company in Nassau and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising In Blauvelt and Facebook Everybody's needs are different, there are no blanket answers. Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're very happy to go over your business and requires, and see if there is a way we can assist you to productively improve your business. 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