Facebook & Social Media Advertising In Blue Point

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Blue Point, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, will it be worth the money?

When you connect with people In Blue Point, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Blue Point to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to call our website design experts In Blue Point to aid you to succeed. Quality designs by our website design company drive success and achieve results!

Reaching Your Prospects In Blue Point on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who have very similar interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, pursuits and more. These people end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Blue Point is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business locally In Blue Point Facebook is an excellent technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by simply targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our NY pay per click advertising agency, our local ad agency, SEO advertising agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI website design experts, our graphic design experts in NY or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen service on Long Island and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063