Facebook & Social Media Advertising In Blue Point

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Blue Point, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

After you connect with people In Blue Point, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Blue Point to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to let our website design company In Blue Point to work with you to succeed. Powerful designs created by our website design agency help your business and drive results!

Reaching Your Prospects In Blue Point on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, area, interests and even more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Blue Point is its capability to get to prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something similar to what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Blue Point Facebook is an excellent technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad agency, our local ad consultants in Nassau County, search engine optimization ad agency on Long Island or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063