Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Blue Point If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Blue Point, possessing the interests and geography you want. Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money? After you reach people In Blue Point, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Blue Point to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations? Before starting your campaign, we can help you to figure out what it is that you really need to accomplish. Remember to allow our website design experts In Blue Point to assist you to achieve real results. Professional designs created by our website design agency help your business and drive results! Reaching Your Prospects In Blue Point on Facebook There are numerous ways to reach an "Audience" on Facebook: Concentrating on individuals who have been to your website in the past (retargeting); Potential customers that are fans of your page; People that have similar passions (such as other pages on Facebook); People who meet demographic criteria; Individuals that are already your customers; and the list goes on... With Facebook, we will focus on individuals - by gender, age, income, profession, job title, location, pursuits and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created. We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pros of Advertising on Social Media Pro: Facebook's Edge Over Search Engines: No Search Required The main advantage Facebook offers In Blue Point is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide quite recently. The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect. Pro: Facebook is Perfect for Getting to Local Market Places Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant? For any business who conducts business regionally In Blue Point Facebook is an excellent technique to reach your audience. We have the ability to target your prospects in numerous ways. Only wish to reach women 35-65 in 3 zip codes? Not a problem! Want to have a special on Mondays? We are able to do that. The beauty of Facebook is the capacity to target. You can run a small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right market, with the appropriate message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well. However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in some other frame of mind. Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help). In contrast, an ad on Facebook might catch someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next. If you would like to discuss the services of our PPC advertising agency, our local advertising agency in Suffolk County, SEO advertising agency on Long Island or retargeting companies in Nassau please contact our offices. So is Facebook a Good Deal? Whether Facebook is a "great deal" for your advertising and marketing spend really depends upon the numbers. Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts! The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again. Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design or our advertising consulting services in Suffolk County contact us today. Facebook Strategies Must Be Maintained and Optimized Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook. Our lead gen and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In Blue Point and Facebook Everybody's needs are different, there are no absolute solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're happy to discuss your business and needs, and see if there is a way we can assist you to successfully improve your business. 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