Facebook & Social Media Advertising In Blue Point

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Blue Point, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

Once you connect with people In Blue Point, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Blue Point to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to meet with our website design experts In Blue Point to aid your business to succeed. Effective designs from our website design agency can help and achieve results!

Reaching Your Prospects In Blue Point on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• Individuals that are fans of your page;
• Individuals who have related pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, occupation, job title, area, interests and even more. These individuals become part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Blue Point is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something like what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any organization who conducts business regionally In Blue Point Facebook is an excellent technique to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our New York pay per click ad consultants, our local ad experts in Suffolk, SEO advertising agency in New York or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design on Long Island or our advertising consulting services in NY contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen on Long Island and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063