Facebook & Social Media Advertising In Bohemia

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Bohemia, with the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

Once you connect with people In Bohemia, then what? It truly depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In Bohemia to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design experts In Bohemia to help your business to maximize results. Quality designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Bohemia on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Prospects who are followers of your page;
• Potential customers that have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, location, interests and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Bohemia is its ability to reach prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any company who does business locally In Bohemia Facebook is a superb technique to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our New York pay per click ad agency, our local ad agency in NY, SEO professionals or retargeting companies in New York
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design gurus, our graphic design or our online advertising consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063