Facebook & Social Media Advertising In Bohemia

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Bohemia, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

After you appear in front of people In Bohemia, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Bohemia to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design agency In Bohemia to work with you to succeed. Quality designs from our website design experts drive success and achieve results!

Reaching Your Prospects In Bohemia on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Prospects who are followers of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, interests and more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main benefit Facebook offers In Bohemia is its capacity to reach prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were looking for something such as what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Bohemia Facebook is an excellent method to reach your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk PPC advertising consultants, our local advertising company, SEO ad agency on LI or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design company, our graphic design experts on Long Island or our online marketing consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063