Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Bohemia
If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Bohemia, possessing the interests and geo targeting you want.
Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?
Once you appear in front of people In Bohemia, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Bohemia to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?
Prior to starting your campaign, we can help you to figure out what it is that you really need to achieve.
Remember to meet with our website design agency In Bohemia to help you to achieve results. Professional designs by our website design experts help your business and drive results!
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Reaching Your Prospects In Bohemia on Facebook
There are a variety of ways to reach an "Audience" on Facebook:
- Focusing on individuals who have been to your site in the past (retargeting);
- Prospects that are fans of your page;
- Individuals that have similar pursuits (which include other pages on Facebook);
- Prospects who meet demographic factors;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, interests and more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Required
The primary benefit Facebook offers In Bohemia is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something such as what you provide very recently.
The search engines like Google are limited to people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Fantastic for Reaching Out to Regional Markets
- Are you an attorney? Physician? Home repair business? A restaurant or retailer?
- For any company who conducts business locally In Bohemia Facebook is a superb way to appear in front of your target audience.
- We have the ability to focus on your prospects in several ways.
- Only need to reach women 35-65 in a couple of zip codes? Not an issue!
- Want to have a special on Thursdays? We can do that.
The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right market, with the right message.
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Facebook Costs are Lower, but So are Conversion Rates...
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In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).
In contrast, an ad on Facebook might capture a person's attention. They may or may not be actively shopping for an attorney, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.
If you would like to discuss the services of our PPC advertising agency, our local advertising professionals in NY, SEO professionals on Long Island or remarketing agencies in Nassau County
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is a "good deal" for your advertising budget truly depends upon the numbers.
Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test again.
Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web site design agency, our graphic design in NY or our marketing consulting services call us today.
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Facebook Promotions Have To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.
Our lead generation in Suffolk and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Marketing and Advertising In Bohemia and Facebook
Everybody's needs are different, there aren't any absolute answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule an appointment . We're very happy to go over your business and needs, and see if there is a way we can help you efficiently grow your business.