Facebook & Social Media Advertising In Bohemia

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Bohemia, having the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

When you reach people In Bohemia, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we looking to get people In Bohemia to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to meet with our website design agency In Bohemia to help you to achieve results. Excellent designs developed by our website design experts help you and drive results!

Reaching Your Prospects In Bohemia on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• People who are enthusiasts of your page;
• Potential customers that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Bohemia is its capacity to get to prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who does business locally In Bohemia Facebook is a great technique to reach your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our New York pay per click ad consultants, our local ad professionals, search engine optimization ad agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design gurus, our graphic design on LI or our marketing consulting services on L.I. call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063