Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Brentwood
If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Brentwood, with the interests and geographic targeting you want.
Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?
Once you appear in front of people In Brentwood, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Brentwood to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?
Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to achieve.
Remember to let our website design agency In Brentwood to help you to succeed. Professional designs created by our website design agency drive success and achieve results!
Reaching Your Prospects In Brentwood on Facebook
There are a variety of methods to reach an "Audience" on Facebook:
- Targeting those who have visited your site before (retargeting);
- Potential customers that are fans of your page;
- People who have similar passions (including other pages on Facebook);
- Potential customers who meet demographic criteria;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we can easily target individuals - by gender, age, income, career, job title, area, interests and much more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Advantage Over Google: No Search Needed
The primary benefit Facebook offers In Brentwood is its capability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.
The search engines like Google are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Wonderful for Getting into Regional Areas
- Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
- For any company who conducts business locally In Brentwood Facebook is a great way to appear in front of your audience.
- We can target your prospects in numerous ways.
- Only want to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special on Thursdays? We can do that.
The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right market, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, an individual is in a different mind-set.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).
In contrast, an ad on Facebook might catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.
If you would like to talk about the services of our pay per click advertising agency, our local ad company, SEO ad agency in Suffolk County or remarketing companies in New York
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is a "good deal" for your marketing budget really depends on the numbers.
Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our New York web site design consultants, our graphic design companies or our advertising consulting services call us today.
Facebook Promotions Need To Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.
Our lead generation in Suffolk County and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Marketing and Advertising In Brentwood and Facebook
Everyone's needs are very different, there aren't any absolute solutions.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're happy to talk about your business and needs, and see if there is a way we can help you effectively improve your business.