Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Brentwood
If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Brentwood, having the interests and geo targeting you want.
Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?
Once you appear in front of people In Brentwood, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we hoping to get people In Brentwood to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?
Before launching your campaign, we can help you to identify precisely what you need to achieve.
Remember to speak with our website design agency In Brentwood to aid you to achieve results. Effective designs created by our website design company can help and secure results!
Reaching Your Prospects In Brentwood on Facebook
There are numerous methods to appear in front of an "Audience" on Facebook:
- Focusing on those who have been to your web site previously (retargeting);
- People that are enthusiasts of your page;
- People who may have very similar interests (including other pages on Facebook);
- Individuals who meet demographic factors;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, pursuits and more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Needed
The primary benefit Facebook offers In Brentwood is its ability to get to prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer quite recently.
The search engines are limited to the people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Wonderful for Getting to Local Niches
- Are you an attorney? Doctor? Home renovation business? A restaurant or store?
- For any business who does business regionally In Brentwood Facebook is a superb method to reach your target audience.
- We are able to focus on your prospects in several ways.
- Only wish to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special offer on Mondays? We can do that.
The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right market, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other mind-set.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they must fulfill (finding legal help).
In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.
If you would like to discuss the services of our Suffolk pay per click advertising agency, our local ad company on Long Island, SEO ad agency or remarketing agency
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.
Suppose Google clicks are $14 and Facebook actions are $1. Which of these is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design services in Nassau County or our advertising consulting services on L.I. call us today.
Facebook Strategies Have To Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the essential component in making the most of your advertising spend with all internet marketing, but especially with Facebook.
Our lead generation and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising and Marketing In Brentwood and Facebook
Everybody's requirements are very different, there aren't any absolute answers.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're happy to go over your business and requires, and see if there is a way we are able to help you effectively improve your business.