Facebook & Social Media Advertising In Brentwood

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Brentwood, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, is it worth it?

When you reach people In Brentwood, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Brentwood to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to meet with our website design experts In Brentwood to aid you to achieve results. Quality designs developed by our website design company will help and secure results!

Reaching Your Prospects In Brentwood on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site in the past (retargeting);
• People who are enthusiasts of your page;
• People who have similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, area, passions and more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Brentwood is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Brentwood Facebook is an excellent way to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our New York pay per click advertising consultants, our local advertising professionals in Nassau County, SEO advertising agency in Suffolk or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts in Suffolk or our online advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063