Facebook & Social Media Advertising

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people , with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, is it worth it?

After you connect with people , then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we trying to get people to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to reach out to our website design company to assist your business to achieve results. Exceptional designs by our website design company will help and drive results!

Reaching Your Prospects on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who may have similar interests (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, area, interests and even more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers is its capacity to get to prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something like what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any company who does business locally Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our pay per click advertising company, our local ad consultants, search engine optimization experts in Nassau or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau web design agency, our graphic design in Suffolk or our online marketing consulting services in Nassau call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead gen company in NY and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063