Facebook & Social Media Advertising In Brentwood

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Brentwood, having the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

Once you appear in front of people In Brentwood, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Brentwood to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to speak with our website design experts In Brentwood to help your business to achieve real results. Excellent designs from our website design experts can help and achieve results!

Reaching Your Prospects In Brentwood on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who may have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Brentwood is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to the people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any business who conducts business locally In Brentwood Facebook is a great technique to reach your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a real need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our NY pay per click advertising agency, our local ad consultants, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design experts or our online marketing consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063