Facebook & Social Media Advertising In Briarcliff Manor

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Briarcliff Manor, having the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you appear in front of people In Briarcliff Manor, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Briarcliff Manor to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to reach out to our website design agency In Briarcliff Manor to work with you to maximize results. Quality designs implemented by our website design agency drive success and achieve results!

Reaching Your Prospects In Briarcliff Manor on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Individuals who are fans of your page;
• People that have similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, location, pursuits and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Briarcliff Manor is its capacity to get to prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Briarcliff Manor Facebook is a superb way to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching since they have a true need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click ad agency, our local advertising company, search engine optimization ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web site design professionals, our graphic design experts or our online advertising consulting services in Suffolk call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our paid ads advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063