Facebook & Social Media Advertising In Briarcliff Manor

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Briarcliff Manor, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

When you connect with people In Briarcliff Manor, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Briarcliff Manor to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to engage our website design agency In Briarcliff Manor to help you to achieve results. Exceptional designs implemented by our website design experts help you and secure results!

Reaching Your Prospects In Briarcliff Manor on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Prospects who are followers of your page;
• People that have related passions (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Briarcliff Manor is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In Briarcliff Manor Facebook is an excellent method to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our LI pay per click ad consultants, our local advertising experts, search engine optimization experts in NY or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design agency, our graphic design companies on L.I. or our marketing consulting services in Nassau contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising professionals in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063