Facebook & Social Media Advertising In Bridgehampton

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Bridgehampton, having the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

Once you appear in front of people In Bridgehampton, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Bridgehampton to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to reach out to our website design experts In Bridgehampton to aid your business to maximize results. Quality designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Bridgehampton on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site previously (retargeting);
• Potential customers that are fans of your page;
• Individuals who have very similar passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, location, interests and much more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Bridgehampton is its ability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home repair business? A restaurant or retailer?
• For any company who does business regionally In Bridgehampton Facebook is an excellent method to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Nassau County PPC ad agency, our local ad experts, SEO ad agency or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design experts, our graphic design services in Nassau County or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen company and services of our display ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063