Facebook & Social Media Advertising In Bridgehampton

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Bridgehampton, having the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the cost?

Once you reach people In Bridgehampton, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Bridgehampton to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to engage our website design experts In Bridgehampton to aid you to maximize results. Professional designs designed by our website design company help you and achieve results!

Reaching Your Prospects In Bridgehampton on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• Individuals who are enthusiasts of your page;
• People who may have related pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, interests and much more. These people become part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Bridgehampton is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any organization who conducts business regionally In Bridgehampton Facebook is a great method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency in Suffolk, SEO ad agency on Long Island or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063