Facebook & Social Media Advertising In Bridgehampton

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Bridgehampton, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

After you connect with people In Bridgehampton, then what? It truly depends on what you would like to accomplish. Are we sending people to your site? Are we trying to get people In Bridgehampton to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to talk to our website design agency In Bridgehampton to assist you to succeed. Excellent designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Bridgehampton on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have been to your web site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who may have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, area, hobbies and much more. These people end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Bridgehampton is its capability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any company who does business locally In Bridgehampton Facebook is a great way to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising company, our local advertising agency on LI, SEO ad agency in New York or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget truly will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau County web design professionals, our graphic design or our marketing consulting services on Long Island call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company in Nassau and services of our paid media ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063