Facebook & Social Media Advertising In Bridgehampton

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Bridgehampton, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

When you reach people In Bridgehampton, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we trying to get people In Bridgehampton to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design agency In Bridgehampton to serve your business to maximize results. Great designs by our website design company drive success and drive results!

Reaching Your Prospects In Bridgehampton on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Prospects that are enthusiasts of your page;
• Prospects who may have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, interests and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Bridgehampton is its ability to get to prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any organization who does business locally In Bridgehampton Facebook is a great way to reach your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, simply by focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency in Suffolk County, SEO ad agency on LI or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design companies or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063