Facebook & Social Media Advertising In Brightwaters

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Brightwaters, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, is it worth it?

After you appear in front of people In Brightwaters, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Brightwaters to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to let our website design agency In Brightwaters to assist you to achieve results. Powerful designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Brightwaters on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who have very similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, location, passions and even more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary advantage Facebook offers In Brightwaters is its capacity to get to prospects who are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any company who conducts business regionally In Brightwaters Facebook is an excellent technique to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our LI PPC ad agency, our local ad company in Suffolk County, SEO company on Long Island or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063