Facebook & Social Media Advertising In Brightwaters

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will give you access to people In Brightwaters, with the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

Once you reach people In Brightwaters, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we trying to get people In Brightwaters to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design company In Brightwaters to serve you to achieve real results. Exceptional designs by our website design company can help and secure results!

Reaching Your Prospects In Brightwaters on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your site previously (retargeting);
• Individuals that are followers of your page;
• Potential customers who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Brightwaters is its capability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Brightwaters Facebook is a great technique to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in Nassau County, SEO ad agency or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design experts, our graphic design in NY or our marketing consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company in NY and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063