Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Brightwaters
If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Brightwaters, having the interests and geography you want.
Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?
After you appear in front of people In Brightwaters, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In Brightwaters to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?
Before starting your advertising campaign, we are able to help you to determine precisely what you need to achieve.
Remember to talk to our website design company In Brightwaters to work with you to achieve results. Quality designs from our website design agency help your business and drive results!
Reaching Your Prospects In Brightwaters on Facebook
There are a variety of approaches to reach an "Audience" on Facebook:
- Concentrating on people who have been to your website previously (retargeting);
- Prospects that are followers of your page;
- Individuals who may have similar passions (such as other pages on Facebook);
- Individuals who meet demographic criteria;
- People that are currently your customers;
- and the list goes on...
With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, location, hobbies and even more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Edge Over Google: No Search Needed
The primary benefit Facebook offers In Brightwaters is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.
The search engines are restricted to the people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.
Pro: Facebook is Perfect for Reaching Out to Regional Niches
- Are you an attorney? Doctor? Home repair business? A restaurant or store?
- For any business who does business regionally In Brightwaters Facebook is an excellent method to appear in front of your audience.
- We have the ability to focus on your prospects in numerous ways.
- Only want to reach women 35-65 in three zip codes? No problem!
- Want to have a special offer on Mondays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by merely targeting the correct prospects, in the right market, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other mind-set.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).
In contrast, an ad on Facebook may capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.
If you would like to talk about the services of our pay per click advertising consultants, our local ad experts in New York, SEO ad agency in Suffolk or remarketing agency in Suffolk County
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is a "good deal" for your marketing and advertising dollars really depends upon the numbers.
Suppose Bing clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design consultants, our graphic design companies in Nassau County or our advertising consulting services call us today.
Facebook Strategies Need To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.
Our lead generation company in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Marketing In Brightwaters and Facebook
Everyone's requirements are very different, there aren't any all purpose solutions.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're happy to talk about your business and needs, and see if there is a way we can assist you to successfully increase your business.