Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Brightwaters
If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Brightwaters, possessing the interests and geographic targeting you want.
Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?
After you appear in front of people In Brightwaters, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Brightwaters to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?
Before starting your campaign, we are able to help you to figure out what it is that you really need to accomplish.
Remember to reach out to our website design company In Brightwaters to serve you to achieve real results. Powerful designs by our website design company drive success and achieve results!
Reaching Your Prospects In Brightwaters on Facebook
There are many ways to reach an "Audience" on Facebook:
- Targeting those who have visited your site before (retargeting);
- Individuals that are followers of your page;
- Individuals who have related interests (which include other pages on Facebook);
- Potential customers who meet demographic factors;
- People that are already your customers;
- and the list goes on...
With Facebook, we are able to target people - by gender, age, income, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Advantage Over Google and Bing: No Search Necessary
The primary advantage Facebook offers In Brightwaters is its capacity to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.
The search engines like Google are limited to individuals actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Wonderful for Reaching Local Market Places
- Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
- For any business who conducts business locally In Brightwaters Facebook is a superb technique to reach your target audience.
- We have the ability to focus on your prospects in many ways.
- Only need to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special offer on Mondays? We can do that.
The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right market, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in a different mind-set.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must fulfill (finding legal help).
In comparison, an ad on Facebook might catch someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.
If you would like to discuss the services of our Suffolk County pay per click advertising consultants, our local ad agency, SEO advertising agency in NY or remarketing campaign
please contact our offices.
So is Facebook Worth It?
Whether Facebook is a "great deal" for your advertising spend really depends on the numbers.
Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design agency, our graphic design companies or our marketing consulting services contact us today.
Facebook Strategies Need To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.
Our lead generation in Nassau County and services of our paid media advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Advertising In Brightwaters and Facebook
Everyone's requirements are very different, there are no all purpose solutions.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a call . We're very happy to go over your business and requires, and see if there is a way we are able to help you successfully increase your business.