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Facebook & Social Media Advertising In Brightwaters

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Brightwaters

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Brightwaters, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you connect with people In Brightwaters, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Brightwaters to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to allow our website design company In Brightwaters to aid your business to maximize results. Great designs created by our website design agency help your business and secure results!

Brightwaters lead generation on social media
target your audience In Brightwaters with Facebook

Reaching Your Prospects In Brightwaters on Facebook

There are lots of ways to reach an "Audience" on Facebook:

  • Focusing on people who have been to your site in the past (retargeting);
  • Individuals who are followers of your page;
  • People who may have very similar interests (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, location, pursuits and even more. These people end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Brightwaters is its ability to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

  • Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
  • For any organization who does business locally In Brightwaters Facebook is a superb method to reach your audience.
  • We can target your prospects in many ways.
  • Only need to reach women 35-65 in three zip codes? No problem!
  • Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our NY PPC advertising company, our local ad agency in New York, SEO ad agency or remarketing companies
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Brightwaters

Facebook Strategies Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service in New York and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063