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Facebook & Social Media Advertising In Brightwaters

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Brightwaters

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Brightwaters, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

Once you appear in front of people In Brightwaters, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Brightwaters to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to identify what it is that you need to accomplish.

Remember to let our website design agency In Brightwaters to aid your business to achieve real results. Exceptional designs from our website design experts help your business and secure results!

Brightwaters lead generation on Facebook
target your audience In Brightwaters with Facebook

Reaching Your Prospects In Brightwaters on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Concentrating on people who have been to your web site before (retargeting);
  • Prospects who are fans of your page;
  • People who have similar pursuits (which include other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Prospects who are already your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Brightwaters is its capacity to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

  • Are you an attorney? Physician? Home renovation business? A restaurant or store?
  • For any organization who conducts business regionally In Brightwaters Facebook is a superb technique to reach your audience.
  • We can focus on your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by merely concentrating on the right prospects, in the right location, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a real need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau PPC ad company, our local ad experts, SEO advertising agency on LI or retargeting agency in New York
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design experts, our graphic design in Suffolk or our online marketing consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook In Brightwaters

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063