Facebook & Social Media Advertising In Bronxville

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Bronxville, with the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

When you appear in front of people In Bronxville, then what? It truly depends on what you would like to achieve. Are we driving visitors to your website? Are we looking to get people In Bronxville to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to allow our website design agency In Bronxville to help you to maximize results. Excellent designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Bronxville on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• People who are enthusiasts of your page;
• Prospects that have similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, area, interests and even more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Bronxville is its ability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Bronxville Facebook is a superb technique to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our NY PPC advertising agency, our local advertising consultants, SEO company on Long Island or remarketing companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design gurus, our graphic design services or our marketing consulting services call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063