Facebook & Social Media Advertising In Bronxville

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Bronxville, possessing the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

When you appear in front of people In Bronxville, then what? It truly depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Bronxville to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to talk to our website design company In Bronxville to work with your business to maximize results. Excellent designs created by our website design agency drive success and achieve results!

Reaching Your Prospects In Bronxville on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• Prospects that are fans of your page;
• People that have similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, location, pursuits and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Bronxville is its ability to get to prospects who are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any organization who conducts business locally In Bronxville Facebook is a superb technique to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, simply by concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local advertising agency on LI, SEO ad agency in NY or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design experts, our graphic design experts or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063