Facebook & Social Media Advertising In Brookhaven

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Brookhaven, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

Once you connect with people In Brookhaven, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Brookhaven to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to meet with our website design company In Brookhaven to serve you to maximize results. Professional designs implemented by our website design company drive success and drive results!

Reaching Your Prospects In Brookhaven on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• People who are fans of your page;
• People who have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, location, hobbies and even more. These people end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Brookhaven is its ability to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are limited to the people actually searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Brookhaven Facebook is a superb method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our PPC ad agency, our local ad consultants in Nassau County, SEO ad agency or remarketing agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design in Suffolk County or our advertising consulting services on LI contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation company in Nassau County and services of our display ads company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063