Facebook & Social Media Advertising In Brookhaven

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Brookhaven, possessing the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

After you reach people In Brookhaven, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In Brookhaven to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to let our website design agency In Brookhaven to help your business to maximize results. Exceptional designs designed by our website design agency will help and achieve results!

Reaching Your Prospects In Brookhaven on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your site in the past (retargeting);
• Individuals who are followers of your page;
• People that have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, area, pursuits and much more. These people become part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Brookhaven is its capability to get to prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Brookhaven Facebook is a superb technique to reach your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local ad agency, SEO ad agency in Suffolk County or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design experts on LI or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service on LI and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063