Facebook & Social Media Advertising In Brookville

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Brookville, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

After you connect with people In Brookville, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your website? Are we trying to get people In Brookville to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to call our website design experts In Brookville to assist you to achieve results. Powerful designs designed by our website design experts drive success and drive results!

Reaching Your Prospects In Brookville on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Potential customers that are followers of your page;
• People that have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, area, hobbies and even more. These people end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Brookville is its ability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any company who conducts business regionally In Brookville Facebook is an excellent way to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency, search engine optimization ad agency or remarketing agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars really will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design experts, our graphic design experts or our advertising consulting services on Long Island contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063