Facebook & Social Media Advertising In Brookville

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Brookville, with the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth it?

After you reach people In Brookville, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Brookville to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to speak with our website design experts In Brookville to assist your business to achieve real results. Strong designs implemented by our website design agency drive success and achieve results!

Reaching Your Prospects In Brookville on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Potential customers that are fans of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, passions and even more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Brookville is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any company who conducts business locally In Brookville Facebook is an excellent technique to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Suffolk PPC advertising company, our local advertising company, SEO advertising agency or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design consultants, our graphic design or our advertising consulting services in New York call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063