Facebook & Social Media Advertising In Brookville

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Brookville, with the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

When you reach people In Brookville, then what? It really depends on what you would like to achieve. Are we pushing people to your web site? Are we trying to get people In Brookville to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to speak with our website design company In Brookville to serve you to maximize results. Professional designs created by our website design experts will help and secure results!

Reaching Your Prospects In Brookville on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Potential customers who are fans of your page;
• Potential customers who may have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, passions and even more. These individuals become part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Brookville is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any company who does business locally In Brookville Facebook is an excellent method to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a real need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local advertising consultants, SEO advertising agency or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design experts, our graphic design experts or our online marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063