Facebook & Social Media Advertising In Buchanan

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Buchanan, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

After you appear in front of people In Buchanan, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people In Buchanan to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to let our website design experts In Buchanan to work with you to achieve results. Effective designs created by our website design company help your business and secure results!

Reaching Your Prospects In Buchanan on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have very similar passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Buchanan is its capacity to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In Buchanan Facebook is a superb method to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local ad company, search engine optimization advertising agency in Nassau or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our LI web design experts, our graphic design experts or our advertising consulting services in Nassau County contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063