Facebook & Social Media Advertising In Buchanan

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Buchanan, possessing the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you connect with people In Buchanan, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Buchanan to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to call our website design agency In Buchanan to assist you to succeed. Professional designs created by our website design experts will help and secure results!

Reaching Your Prospects In Buchanan on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have related passions (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, interests and even more. These people become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Buchanan is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any company who does business regionally In Buchanan Facebook is an excellent way to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local ad experts, SEO advertising agency in Suffolk or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design services or our online marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063