Facebook & Social Media Advertising In Calverton

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Calverton, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

After you connect with people In Calverton, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people In Calverton to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to engage our website design company In Calverton to work with you to achieve results. Excellent designs by our website design experts drive success and secure results!

Reaching Your Prospects In Calverton on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals that have very similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Calverton is its capability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Calverton Facebook is an excellent way to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our NY PPC ad consultants, our local advertising experts, SEO ad agency in Suffolk County or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design agency, our graphic design on L.I. or our marketing consulting services in Nassau County call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead gen in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063