Facebook & Social Media Advertising In Calverton

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Calverton, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

Once you connect with people In Calverton, then what? It genuinely depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Calverton to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to call our website design experts In Calverton to aid you to achieve results. Quality designs created by our website design experts will help and secure results!

Reaching Your Prospects In Calverton on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Potential customers that are fans of your page;
• Potential customers that have related interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, passions and more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Calverton is its capacity to get to prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any business who conducts business locally In Calverton Facebook is a superb technique to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local advertising agency, SEO advertising agency in New York or retargeting agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design companies in Nassau County or our marketing consulting services on L.I. call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063