Facebook & Social Media Advertising In Calverton

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Calverton, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

Once you connect with people In Calverton, then what? It truly depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Calverton to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.

Remember to speak with our website design agency In Calverton to work with you to maximize results. Exceptional designs created by our website design experts will help and achieve results!

Reaching Your Prospects In Calverton on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your website in the past (retargeting);
• Individuals who are fans of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, passions and even more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Calverton is its capability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are limited to people actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any company who does business locally In Calverton Facebook is an excellent method to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our NY pay per click ad company, our local advertising agency in Nassau, SEO ad agency or remarketing companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design experts, our graphic design on L.I. or our advertising consulting services in Suffolk contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead gen service in NY and services of our paid ads experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063