Facebook & Social Media Advertising In Carle Place

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Carle Place, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you appear in front of people In Carle Place, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we trying to get people In Carle Place to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to call our website design experts In Carle Place to serve your business to maximize results. Professional designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Carle Place on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Individuals who are followers of your page;
• Prospects who may have related interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Carle Place is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any company who does business locally In Carle Place Facebook is an excellent method to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in huge ways, by merely targeting the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising agency, our local ad agency in New York, SEO professionals in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design agency, our graphic design in NY or our marketing consulting services in NY contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063