Facebook & Social Media Advertising In Carle Place

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Carle Place, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you appear in front of people In Carle Place, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Carle Place to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to meet with our website design experts In Carle Place to aid you to maximize results. Excellent designs created by our website design experts will help and drive results!

Reaching Your Prospects In Carle Place on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• Potential customers that are fans of your page;
• People who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Carle Place is its capacity to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide quite recently.

The search engines are restricted to people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Physician? Home services business? A restaurant or retailer?
• For any organization who conducts business locally In Carle Place Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local ad experts in Nassau County, search engine optimization experts or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI web design gurus, our graphic design services or our advertising consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063