Facebook & Social Media Advertising In Cedarhurst

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Cedarhurst, having the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

When you appear in front of people In Cedarhurst, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Cedarhurst to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint precisely what you need to accomplish.

Remember to engage our website design agency In Cedarhurst to assist you to achieve real results. Quality designs from our website design company drive success and drive results!

Reaching Your Prospects In Cedarhurst on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• People that are followers of your page;
• Potential customers who have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Cedarhurst is its capacity to get to prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any company who conducts business regionally In Cedarhurst Facebook is a superb technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local ad agency in NY, search engine optimization ad agency in NY or remarketing campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design agency, our graphic design or our online advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063